A data profile of the people who buy, follow and care about Science in Netherlands — modelled from more than twelve digital signal sources. Science has an estimated audience of 3,776,247 people in Netherlands.
The average Science fan in Netherlands is 43.5 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Physics, Research, Libelle, with strongest over-indexing on Physics (1.5× the country average).
Demographically, the Science audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Science fan in Netherlands is balanced, around 43.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Physics.
The key figures that characterise the Science profile in Netherlands.
53.4% are female, 46.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 43.5 |
| Estimated audience size | 3,776,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Science audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~900K | 1.34× | |
| 02 | Groningen | ~200K | 1.27× | |
| 03 | Zuid-Holland | ~1M | 1.22× | |
| 04 | Gelderland | ~500K | 1.15× | |
| 05 | North Brabant | ~600K | 1.04× | |
| 06 | Overijssel | ~300K | 1.01× | |
| 07 | Limburg | ~300K | 1.00× | |
| 08 | Flevoland | ~100K | 1.00× | |
| 09 | Utrecht | ~300K | 0.98× | |
| 10 | Friesland | ~100K | 0.83× | |
| 11 | Drenthe | ~90K | 0.74× | |
| 12 | Zeeland | ~50K | 0.64× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laboratory | Health | 2.49× | ||
| 02 | Natural science | Business & Career | 2.13× | ||
| 03 | Chemistry | Business & Career | 2.03× | ||
| 04 | Wind turbine | Home & Garden | 1.93× | ||
| 05 | Emerging technologies | Technology & Electronics | 1.80× | ||
| 06 | Mathematics | Business & Career | 1.79× | ||
| 07 | Master's degree | Business & Career | 1.62× | ||
| 08 | Systems engineering | Business & Career | 1.59× | ||
| 09 | Biology | Health | 1.57× | ||
| 10 | Libelle | Pets & Animals | 1.55× | ||
| 11 | Ethical consumerism | Shopping | 1.55× | ||
| 12 | Research | Business & Career | 1.54× | ||
| 13 | Ancient Greece | Politics & Society | 1.54× | ||
| 14 | Career development | Business & Career | 1.53× | ||
| 15 | Neuroscience | Business & Career | 1.53× | ||
| 16 | Pharmacy | Business & Career | 1.52× | ||
| 17 | BP | Cars & Mobility | 1.51× | ||
| 18 | Online chat | Technology & Electronics | 1.51× | ||
| 19 | Pension | Business & Career | 1.51× | ||
| 20 | Physics | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.28× | |
| Social Media Usage | JOY | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.93× | |
| Individualism | JOY | 0.95× | |
| Sustainability | BALANCE | 0.98× |
Science has an estimated audience of 3,776,247 people in Netherlands, concentrated in Zuid-Holland and North Holland.
53.4% of Science fans are female, 46.6% are male, with an average age of 43.5 years.
Science fans show strongest brand affinity for Physics (1.5×), Research (1.54×), and Libelle (1.55×) over the country average.
Science fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~900K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Science itself, the audience over-indexes on Research (1.54×), Libelle (1.55×), Ancient Greece (1.54×), and Biology (1.57×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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