A data profile of the people who buy, follow and care about Research in Netherlands — modelled from more than twelve digital signal sources. Research has an estimated audience of 2,618,346 people in Netherlands.
The average Research fan in Netherlands is 45.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.78× the country average).
Demographically, the Research audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Research fan in Netherlands is more female, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Research profile in Netherlands.
60.5% are female, 39.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 45.6 |
| Estimated audience size | 2,618,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Research audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
Where the Research audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.33× | |
| 02 | Zuid-Holland | ~700K | 1.17× | |
| 03 | Groningen | ~100K | 1.13× | |
| 04 | Gelderland | ~400K | 1.10× | |
| 05 | North Brabant | ~500K | 1.09× | |
| 06 | Overijssel | ~200K | 1.05× | |
| 07 | Utrecht | ~200K | 0.99× | |
| 08 | Limburg | ~200K | 0.98× | |
| 09 | Friesland | ~90K | 0.94× | |
| 10 | Flevoland | ~70K | 0.93× | |
| 11 | Drenthe | ~70K | 0.87× | |
| 12 | Zeeland | ~50K | 0.85× |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philanthropy | Arts & Culture | 2.33× | ||
| 02 | Innovation | Business & Career | 2.20× | ||
| 03 | Sunweb | Travel & Leisure | 2.20× | ||
| 04 | Internet & Social Media | 1.86× | |||
| 05 | Charity and causes | Business & Career | 1.83× | ||
| 06 | Cruises | Travel & Leisure | 1.83× | ||
| 07 | Wikipedia | Internet & Social Media | 1.79× | ||
| 08 | Jumbo (supermarket) | Shopping | 1.78× | ||
| 09 | Hair products | Beauty & Wellness | 1.77× | ||
| 10 | Online newspaper | News | 1.76× | ||
| 11 | Rabobank | Business & Career | 1.75× | ||
| 12 | Walking | Sports | 1.70× | ||
| 13 | Contemporary art | Arts & Culture | 1.69× | ||
| 14 | Fine art | Business & Career | 1.66× | ||
| 15 | TUI | Travel & Leisure | 1.65× | ||
| 16 | Hornbach | Shopping | 1.61× | ||
| 17 | Black Friday (shopping) | Shopping | 1.59× | ||
| 18 | Science | Business & Career | 1.54× | ||
| 19 | Pets | Pets & Animals | 1.52× | ||
| 20 | Current events | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.57× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| DIY Mentality | THRILL | 0.92× | |
| Quality Awareness | PREMIUM | 0.94× |
Research has an estimated audience of 2,618,346 people in Netherlands, concentrated in Zuid-Holland and North Holland.
60.5% of Research fans are female, 39.5% are male, with an average age of 45.6 years.
Research fans show strongest brand affinity for Jumbo (supermarket) (1.78×), WhatsApp (1.86×), and Rabobank (1.75×) over the country average.
Research fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~600K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Research itself, the audience over-indexes on WhatsApp (1.86×), Rabobank (1.75×), Hornbach (1.61×), and Pets (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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