A data profile of the people who buy, follow and care about Science in Switzerland — modelled from more than twelve digital signal sources. Science has an estimated audience of 2,141,186 people in Switzerland.
The average Science fan in Switzerland is 41.6 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.
Top brand affinities include Higher education, Research, Physics, with strongest over-indexing on Higher education (1.64× the country average).
Demographically, the Science audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Science fan in Switzerland is balanced, around 41.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Higher education.
The key figures that characterise the Science profile in Switzerland.
54.1% are female, 45.9% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 41.6 |
| Estimated audience size | 2,141,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Science audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~500K | 2.19× | |
| 02 | Basel-City | ~200K | 1.88× | |
| 03 | Canton of Geneva | ~300K | 1.76× | |
| 04 | Fribourg | ~100K | 1.74× | |
| 05 | Canton of Zürich | ~600K | 1.62× | |
| 06 | Valais | ~100K | 1.50× | |
| 07 | Appenzell Innerrhoden | ~3K | 1.18× | |
| 08 | Neuchatel | ~50K | 1.14× | |
| 09 | Canton of Bern | ~200K | 1.07× | |
| 10 | Jura | ~10K | 1.01× | |
| 11 | Uri | ~7K | 1.01× | |
| 12 | Canton of Glarus | ~8K | 0.99× | |
| 13 | Canton of Nidwalden | ~8K | 0.98× | |
| 14 | Basel-Landschaft | ~50K | 0.97× | |
| 15 | Canton of Obwalden | ~8K | 0.97× | |
| 16 | Appenzell Ausserrhoden | ~9K | 0.94× | |
| 17 | Aargau | ~100K | 0.84× | |
| 18 | Canton of St. Gallen | ~90K | 0.83× | |
| 19 | Canton of Zug | ~20K | 0.82× | |
| 20 | Schaffhausen | ~10K | 0.82× | |
| 21 | Schwyz | ~30K | 0.81× | |
| 22 | Luzern | ~70K | 0.80× | |
| 23 | Thurgau | ~40K | 0.75× | |
| 24 | Solothurn | ~40K | 0.75× | |
| 25 | Graubünden | ~40K | 0.74× | |
| 26 | Ticino | ~60K | 0.72× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Postgraduate education | Business & Career | 1.94× | ||
| 02 | Bachelor's degree | Business & Career | 1.85× | ||
| 03 | Master's degree | Business & Career | 1.76× | ||
| 04 | Physics | Business & Career | 1.67× | ||
| 05 | Flightradar24 | Travel & Leisure | 1.66× | ||
| 06 | GitHub | Internet & Social Media | 1.65× | ||
| 07 | Higher education | Business & Career | 1.64× | ||
| 08 | Pharmacy | Business & Career | 1.64× | ||
| 09 | Programming language | Technology & Electronics | 1.63× | ||
| 10 | Environmental science | Business & Career | 1.62× | ||
| 11 | Research | Business & Career | 1.60× | ||
| 12 | Nursing | Business & Career | 1.60× | ||
| 13 | South America | Travel & Leisure | 1.60× | ||
| 14 | Asia | Travel & Leisure | 1.57× | ||
| 15 | Humanities | Politics & Society | 1.55× | ||
| 16 | Aviation | Business & Career | 1.55× | ||
| 17 | Aircraft | Cars & Mobility | 1.54× | ||
| 18 | Biology | Health | 1.54× | ||
| 19 | Web development | Business & Career | 1.52× | ||
| 20 | United States | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.38× | |
| Patriotism | CONSERVATISM | 1.30× | |
| Travelling | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.13× | |
| Early Adopter Mentality | POWER | 1.14× | |
| Price Sensitivity | PREMIUM | 1.14× |
Science has an estimated audience of 2,141,186 people in Switzerland, concentrated in Canton of Zürich and Vaud.
54.1% of Science fans are female, 45.9% are male, with an average age of 41.6 years.
Science fans show strongest brand affinity for Higher education (1.64×), Research (1.6×), and Physics (1.67×) over the country average.
Science fans in Switzerland are most concentrated in Canton of Zürich (reach ~600K), Vaud (reach ~500K), and Canton of Geneva (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Science itself, the audience over-indexes on Research (1.6×), Physics (1.67×), Asia (1.57×), and Flightradar24 (1.66×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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