A data profile of the people who buy, follow and care about United States in Switzerland — modelled from more than twelve digital signal sources. United States has an estimated audience of 1,070,430 people in Switzerland.
The average United States fan in Switzerland is 40.7 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Geneva, Vaud.
Top brand affinities include Coop, Swiss International Air Lines, Canada, with strongest over-indexing on Coop (1.58× the country average).
Demographically, the United States audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical United States fan in Switzerland is balanced, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coop.
The key figures that characterise the United States profile in Switzerland.
49.6% are female, 50.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.7 |
| Estimated audience size | 1,070,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide United States audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
Where the United States audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~700K | 3.87× | |
| 02 | Canton of Geneva | ~100K | 1.68× | |
| 03 | Appenzell Innerrhoden | ~2K | 1.29× | |
| 04 | Vaud | ~100K | 1.13× | |
| 05 | Uri | ~4K | 1.13× | |
| 06 | Canton of Glarus | ~4K | 1.11× | |
| 07 | Canton of Bern | ~100K | 1.10× | |
| 08 | Canton of Nidwalden | ~5K | 1.10× | |
| 09 | Appenzell Ausserrhoden | ~5K | 1.09× | |
| 10 | Canton of Obwalden | ~4K | 1.09× | |
| 11 | Jura | ~7K | 0.99× | |
| 12 | Basel-City | ~40K | 0.98× | |
| 13 | Canton of Zug | ~10K | 0.97× | |
| 14 | Schaffhausen | ~8K | 0.96× | |
| 15 | Valais | ~40K | 0.95× | |
| 16 | Aargau | ~60K | 0.92× | |
| 17 | Luzern | ~40K | 0.92× | |
| 18 | Solothurn | ~30K | 0.92× | |
| 19 | Basel-Landschaft | ~20K | 0.92× | |
| 20 | Canton of St. Gallen | ~50K | 0.91× | |
| 21 | Schwyz | ~10K | 0.90× | |
| 22 | Thurgau | ~30K | 0.89× | |
| 23 | Neuchatel | ~20K | 0.87× | |
| 24 | Graubünden | ~20K | 0.85× | |
| 25 | Fribourg | ~30K | 0.84× | |
| 26 | Ticino | ~40K | 0.83× |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hong Kong | Travel & Leisure | 3.23× | ||
| 02 | South Africa | Travel & Leisure | 2.60× | ||
| 03 | Language education | Business & Career | 2.48× | ||
| 04 | TV talkshows | Movies & TV | 2.34× | ||
| 05 | Anthropology | Business & Career | 2.32× | ||
| 06 | Canada | Travel & Leisure | 2.10× | ||
| 07 | Sanitas | Health | 1.88× | ||
| 08 | Weddings | Kids & Family | 1.83× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.82× | ||
| 10 | Desserts | Food & Beverages | 1.77× | ||
| 11 | Toys | Games | 1.75× | ||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.74× | ||
| 13 | Bars | Travel & Leisure | 1.74× | ||
| 14 | Online games | Games | 1.72× | ||
| 15 | Subscription business model | Shopping | 1.66× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.61× | ||
| 17 | Volunteering | Politics & Society | 1.59× | ||
| 18 | Coop | Food & Beverages | 1.58× | ||
| 19 | Drawing | Home & Garden | 1.54× | ||
| 20 | Science | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.58× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Spirituality | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| DIY Mentality | THRILL | 0.83× | |
| Creativity | OPEN | 0.89× |
United States has an estimated audience of 1,070,430 people in Switzerland, concentrated in Canton of Zürich and Canton of Geneva.
49.6% of United States fans are female, 50.4% are male, with an average age of 40.7 years.
United States fans show strongest brand affinity for Coop (1.58×), Swiss International Air Lines (1.74×), and Canada (2.1×) over the country average.
United States fans in Switzerland are most concentrated in Canton of Zürich (reach ~700K), Canton of Geneva (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond United States itself, the audience over-indexes on Swiss International Air Lines (1.74×), Canada (2.1×), Tattoos (1.82×), and Science (1.5×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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