A data profile of the people who buy, follow and care about United States in Indonesia — modelled from more than twelve digital signal sources. United States has an estimated audience of 2,540,613 people in Indonesia.
United States has an estimated audience of 2,540,613 people in Indonesia. 41.1% are female, 58.9% are male, average age 32.9. Top brand affinities: Telegram, Coffee roasting, Charity and causes, Meat, Indonesian cuisine.
Top brand affinities include Telegram, Coffee roasting, Charity and causes, with strongest over-indexing on Telegram (2.07× the country average).
Demographically, the United States audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical United States fan in Indonesia is more male, around 32.9 years old, with strong Community Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the United States profile in Indonesia.
41.1% are female, 58.9% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 32.9 |
| Estimated audience size | 2,540,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide United States audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage calculator | Home & Garden | 3.79× | ||
| 02 | Michael Jackson | Music & Radio | 2.67× | ||
| 03 | Borussia Dortmund | Sports | 2.46× | ||
| 04 | Coffee roasting | Food & Beverages | 2.41× | ||
| 05 | Flower bouquet | Home & Garden | 2.16× | ||
| 06 | Eyelash | Beauty & Wellness | 2.15× | ||
| 07 | Telegram | Internet & Social Media | 2.07× | ||
| 08 | Indonesian cuisine | Food & Beverages | 2.03× | ||
| 09 | FC Bayern Munich | Sports | 1.96× | ||
| 10 | Charity and causes | Business & Career | 1.94× | ||
| 11 | NASDAQ | Business & Career | 1.92× | ||
| 12 | Steak | Food & Beverages | 1.91× | ||
| 13 | Ice cream | Food & Beverages | 1.86× | ||
| 14 | Online newspaper | News | 1.84× | ||
| 15 | Hair coloring | Beauty & Wellness | 1.75× | ||
| 16 | Baby food | Kids & Family | 1.70× | ||
| 17 | Lipstick | Beauty & Wellness | 1.64× | ||
| 18 | Lottery | Games | 1.62× | ||
| 19 | Meat | Food & Beverages | 1.56× | ||
| 20 | Innovation | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Sustainability | BALANCE | 1.31× | |
| Spirituality | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Design Affinity | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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