A data profile of the people who buy, follow and care about South Korea in Indonesia — modelled from more than twelve digital signal sources. South Korea has an estimated audience of 7,854,387 people in Indonesia.
South Korea has an estimated audience of 7,854,387 people in Indonesia. 55.0% are female, 45.0% are male, average age 32.8. Top brand affinities: Traveloka, Kebaya, FamilyMart, Bank Negara Indonesia, Astro (Malaysian satellite television).
Top brand affinities include Traveloka, Kebaya, FamilyMart, with strongest over-indexing on Traveloka (1.78× the country average).
Demographically, the South Korea audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Career Orientation, Travelling.
The typical South Korea fan in Indonesia is balanced, around 32.8 years old, with strong Career Orientation tendencies and a notable affinity for Traveloka.
The key figures that characterise the South Korea profile in Indonesia.
55.0% are female, 45.0% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 32.8 |
| Estimated audience size | 7,854,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 34% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide South Korea audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 14.3% |
| Japan | 14.2% |
| United States | 9.5% |
The strongest cross-interests of the South Korea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GitHub | Internet & Social Media | 2.41× | ||
| 02 | Udemy | Business & Career | 2.36× | ||
| 03 | Astro (Malaysian satellite television) | Movies & TV | 2.07× | ||
| 04 | Digital art | Arts & Culture | 2.05× | ||
| 05 | 7-Eleven | Shopping | 2.03× | ||
| 06 | FamilyMart | Shopping | 1.94× | ||
| 07 | Maybank | Business & Career | 1.90× | ||
| 08 | CIMB | Business & Career | 1.90× | ||
| 09 | Bank Negara Indonesia | Business & Career | 1.80× | ||
| 10 | Kebaya | Fashion & Accessoires | 1.79× | ||
| 11 | Traveloka | Travel & Leisure | 1.78× | ||
| 12 | Allkpop | Music & Radio | 1.78× | ||
| 13 | Scholarship | Kids & Family | 1.78× | ||
| 14 | OPPO | Technology & Electronics | 1.76× | ||
| 15 | Haute couture | Fashion & Accessoires | 1.75× | ||
| 16 | Primary school | Kids & Family | 1.74× | ||
| 17 | Travel Blogger | Travel & Leisure | 1.69× | ||
| 18 | Fast fashion | Fashion & Accessoires | 1.62× | ||
| 19 | Garuda Indonesia | Travel & Leisure | 1.61× | ||
| 20 | Self-love | Health | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.26× | |
| Travelling | THRILL | 1.15× | |
| Spirituality | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Indulgence | JOY | 0.85× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for South Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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