A data profile of the people who buy, follow and care about Indonesia in Indonesia — modelled from more than twelve digital signal sources. Indonesia has an estimated audience of 21,387,651 people in Indonesia.
Indonesia has an estimated audience of 21,387,651 people in Indonesia. 47.7% are female, 52.3% are male, average age 34.5. Top brand affinities: BTS, Gated community, Scuderia Ferrari, Digital art, Dog toy.
Top brand affinities include BTS, Gated community, Scuderia Ferrari, with strongest over-indexing on BTS (3.92× the country average).
Demographically, the Indonesia audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Indonesia fan in Indonesia is balanced, around 34.5 years old, with strong Quality Awareness tendencies and a notable affinity for BTS.
The key figures that characterise the Indonesia profile in Indonesia.
47.7% are female, 52.3% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 34.5 |
| Estimated audience size | 21,387,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Indonesia audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 16.5% |
| Indonesia | 11.6% |
| United States | 9.0% |
The strongest cross-interests of the Indonesia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gated community | Home & Garden | 3.95× | ||
| 02 | BTS | Music & Radio | 3.92× | ||
| 03 | Scuderia Ferrari | Sports | 3.75× | ||
| 04 | Dog toy | Pets & Animals | 3.54× | ||
| 05 | Finding Nemo | Movies & TV | 3.53× | ||
| 06 | Microbrewery | Food & Beverages | 2.93× | ||
| 07 | Campeonato Brasileiro Série A | Sports | 2.33× | ||
| 08 | The Open Championship | Sports | 2.29× | ||
| 09 | PGA Championship | Sports | 1.91× | ||
| 10 | Tata Motors | Cars & Mobility | 1.86× | ||
| 11 | Logic Pro | Technology & Electronics | 1.85× | ||
| 12 | Sainsbury's | Shopping | 1.85× | ||
| 13 | Deutsch lernen | Business & Career | 1.85× | ||
| 14 | Betfair | Games | 1.79× | ||
| 15 | Beşiktaş J.K. | Sports | 1.73× | ||
| 16 | Digital art | Arts & Culture | 1.65× | ||
| 17 | Badminton Asia Championships | Sports | 1.62× | ||
| 18 | Lego City | Kids & Family | 1.58× | ||
| 19 | Dr. Dre | Music & Radio | 1.55× | ||
| 20 | Online flower delivery | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.30× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Pet Ownership | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Indulgence | JOY | 0.78× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Indonesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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