A data profile of the people who buy, follow and care about Japan in Indonesia — modelled from more than twelve digital signal sources. Japan has an estimated audience of 7,365,576 people in Indonesia.
Japan has an estimated audience of 7,365,576 people in Indonesia. 52.7% are female, 47.3% are male, average age 32.2. Top brand affinities: Traveloka, FamilyMart, Allkpop, GitHub, Astro (Malaysian satellite television).
Top brand affinities include Traveloka, FamilyMart, Allkpop, with strongest over-indexing on Traveloka (1.84× the country average).
Demographically, the Japan audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Tradition, Career Orientation.
The typical Japan fan in Indonesia is balanced, around 32.2 years old, with strong Tradition tendencies and a notable affinity for Traveloka.
The key figures that characterise the Japan profile in Indonesia.
52.7% are female, 47.3% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 32.2 |
| Estimated audience size | 7,365,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Japan audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.7% |
| United States | 10.9% |
The strongest cross-interests of the Japan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 3.40× | ||
| 02 | Longchamp | Fashion & Accessoires | 2.40× | ||
| 03 | Udemy | Business & Career | 2.20× | ||
| 04 | Digital art | Arts & Culture | 2.19× | ||
| 05 | GitHub | Internet & Social Media | 2.18× | ||
| 06 | Fast fashion | Fashion & Accessoires | 2.07× | ||
| 07 | Traveloka | Travel & Leisure | 1.84× | ||
| 08 | 7-Eleven | Shopping | 1.75× | ||
| 09 | Astro (Malaysian satellite television) | Movies & TV | 1.74× | ||
| 10 | Scholarship | Kids & Family | 1.74× | ||
| 11 | Allkpop | Music & Radio | 1.72× | ||
| 12 | FamilyMart | Shopping | 1.67× | ||
| 13 | Maybank | Business & Career | 1.64× | ||
| 14 | OPPO | Technology & Electronics | 1.64× | ||
| 15 | CIMB | Business & Career | 1.64× | ||
| 16 | Primary school | Kids & Family | 1.64× | ||
| 17 | Used Cars | Cars & Mobility | 1.61× | ||
| 18 | Haute couture | Fashion & Accessoires | 1.60× | ||
| 19 | Self-love | Health | 1.57× | ||
| 20 | Garuda Indonesia | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.22× | |
| Career Orientation | POWER | 1.16× | |
| Travelling | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Design Affinity | PREMIUM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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