Rascasse Audience Intelligence

Singapore Audience in Indonesia

A data profile of the people who buy, follow and care about Singapore in Indonesia — modelled from more than twelve digital signal sources. Singapore has an estimated audience of 7,810,906 people in Indonesia.

#4among Country in Indonesia
#17among POI in Indonesia
#17in Travel & Leisure

The average Singapore fan in Indonesia is 35.1 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Singapore profile in Indonesia.

Audience size
7.8M
in Indonesia
Gender
45.0%♀
55.0% male
Age
35.1
average years
Country rank
#138
POI in Indonesia
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singapore fans

45.0% are female, 55.0% are male, average age 35.1.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Singapore audience in Indonesia
MetricValue
Female45.0%
Male55.0%
Average age35.1
Estimated audience size7,810,906
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Singapore audience in Indonesia
Age bracketShare%
16-1923%
20-2929%
30-3923%
40-4916%
50+10%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Singapore audience comes from Indonesia.

Worldwide audience distribution share by country for Singapore
CountryShare
China14.1%
Indonesia7.7%
Malaysia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singapore audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Singapore fans by region: top regions in Indonesia
#RegionReachAffinity×
01Riau Islands~100K1.75×
02South Sumatra~200K1.31×
03North Sumatra~500K1.29×
04West Kalimantan~100K1.29×
05Central Kalimantan~80K1.21×
06Lampung~200K1.19×
07Jambi~100K1.19×
08Bali~200K1.17×
09Riau~200K1.15×
10South Kalimantan~100K1.07×
11Jakarta~600K1.03×
12Bangka-Belitung Islands~40K1.01×
13South Sulawesi~200K0.99×
14Gorontalo (disambiguation)(2)~30K0.99×
15North Kalimantan~20K0.99×
16Central Java~700K0.97×
17Banten~300K0.96×
18East Java~800K0.95×
19Bengkulu~60K0.94×
20Southeast Sulawesi~50K0.93×
21East Kalimantan~100K0.92×
22Papua (province)~40K0.92×
23Maluku~30K0.90×
24West Papua~20K0.90×
25West Java~1M0.88×
26West Sumatra~100K0.88×
27North Sulawesi~70K0.88×
28Central Sulawesi~60K0.86×
29North Maluku~20K0.83×
30West Sulawesi~30K0.82×
31Aceh~80K0.77×
32Special Region of Yogyakarta~100K0.75×
33West Nusa Tenggara~70K0.74×
34East Nusa Tenggara~60K0.69×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Singapore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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