Rascasse Audience Intelligence

Malaysia Audience in Indonesia

A data profile of the people who buy, follow and care about Malaysia in Indonesia — modelled from more than twelve digital signal sources. Malaysia has an estimated audience of 10,619,480 people in Indonesia.

#2among Country in Indonesia
#7among POI in Indonesia
#7in Travel & Leisure

The average Malaysia fan in Indonesia is 33.5 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Malaysia profile in Indonesia.

Audience size
10.6M
in Indonesia
Gender
54.0%♀
46.0% male
Age
33.5
average years
Country rank
#74
POI in Indonesia
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malaysia fans

54.0% are female, 46.0% are male, average age 33.5.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Malaysia audience in Indonesia
MetricValue
Female54.0%
Male46.0%
Average age33.5
Estimated audience size10,619,480
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Malaysia audience in Indonesia
Age bracketShare%
16-1926%
20-2933%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Malaysia audience comes from Indonesia.

Worldwide audience distribution share by country for Malaysia
CountryShare
China17.2%
Indonesia9.6%
Malaysia6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malaysia audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Malaysia fans by region: top regions in Indonesia
#RegionReachAffinity×
01Riau Islands~200K1.58×
02Riau~400K1.42×
03North Kalimantan~50K1.37×
04North Sumatra~700K1.29×
05West Kalimantan~200K1.29×
06South Sumatra~300K1.19×
07West Sumatra~200K1.18×
08Jakarta~1M1.13×
09South Sulawesi~400K1.12×
10South Kalimantan~100K1.09×
11Bangka-Belitung Islands~60K1.08×
12Aceh~200K1.07×
13Jambi~100K1.07×
14Bali~200K1.04×
15East Kalimantan~200K1.02×
16Central Kalimantan~90K1.02×
17Banten~400K1.00×
18West Sulawesi~40K0.98×
19Southeast Sulawesi~80K0.96×
20West Nusa Tenggara~100K0.93×
21Lampung~200K0.92×
22West Java~1.5M0.89×
23Bengkulu~80K0.88×
24East Java~1M0.87×
25Gorontalo (disambiguation)(2)~40K0.85×
26Central Sulawesi~80K0.84×
27North Maluku~30K0.84×
28North Sulawesi~100K0.83×
29Central Java~800K0.80×
30West Papua~30K0.80×
31Special Region of Yogyakarta~100K0.77×
32Papua (province)~50K0.76×
33Maluku~40K0.76×
34East Nusa Tenggara~80K0.68×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Indonesia

See Malaysia audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Malaysia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →