A data profile of the people who buy, follow and care about Traveloka in Indonesia — modelled from more than twelve digital signal sources. Traveloka has an estimated audience of 5,857,295 people in Indonesia.
The average Traveloka fan in Indonesia is 31.7 years old, more female, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, West Java, East Java.
Top brand affinities include Real Madrid C.F., Persib Bandung, Food and drink, with strongest over-indexing on Real Madrid C.F. (1.86× the country average).
Demographically, the Traveloka audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Traveloka fan in Indonesia is more female, around 31.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Traveloka profile in Indonesia.
55.6% are female, 44.4% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 31.7 |
| Estimated audience size | 5,857,295 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 35% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Traveloka audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 57.0% |
| Vietnam | 8.3% |
| Japan | 5.5% |
Where the Traveloka audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Papua (province) | ~70K | 2.08× | |
| 02 | West Papua | ~40K | 1.91× | |
| 03 | Riau Islands | ~100K | 1.89× | |
| 04 | North Kalimantan | ~30K | 1.80× | |
| 05 | East Kalimantan | ~100K | 1.48× | |
| 06 | Bangka-Belitung Islands | ~40K | 1.48× | |
| 07 | North Maluku | ~30K | 1.41× | |
| 08 | Jakarta | ~600K | 1.33× | |
| 09 | East Nusa Tenggara | ~80K | 1.25× | |
| 10 | Central Kalimantan | ~60K | 1.20× | |
| 11 | Maluku | ~30K | 1.14× | |
| 12 | North Sulawesi | ~70K | 1.11× | |
| 13 | Southeast Sulawesi | ~50K | 1.09× | |
| 14 | Bali | ~100K | 0.91× | |
| 15 | Central Sulawesi | ~50K | 0.91× | |
| 16 | West Kalimantan | ~70K | 0.87× | |
| 17 | South Sulawesi | ~100K | 0.86× | |
| 18 | South Kalimantan | ~60K | 0.85× | |
| 19 | Special Region of Yogyakarta | ~80K | 0.84× | |
| 20 | West Sumatra | ~80K | 0.80× | |
| 21 | North Sumatra | ~200K | 0.78× | |
| 22 | Banten | ~200K | 0.76× | |
| 23 | Riau | ~100K | 0.76× | |
| 24 | South Sumatra | ~100K | 0.75× | |
| 25 | Jambi | ~50K | 0.70× | |
| 26 | West Nusa Tenggara | ~50K | 0.67× | |
| 27 | Gorontalo (disambiguation)(2) | ~20K | 0.66× | |
| 28 | Bengkulu | ~30K | 0.65× | |
| 29 | Aceh | ~50K | 0.60× | |
| 30 | West Sulawesi | ~10K | 0.52× | |
| 31 | West Java | ~500K | 0.50× | |
| 32 | East Java | ~300K | 0.49× | |
| 33 | Central Java | ~300K | 0.49× | |
| 34 | Lampung | ~50K | 0.45× |
The strongest cross-interests of the Traveloka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malaysia | Travel & Leisure | 2.09× | ||
| 02 | Malay language | Politics & Society | 2.01× | ||
| 03 | Real Madrid C.F. | Sports | 1.86× | ||
| 04 | FC Barcelona | Sports | 1.86× | ||
| 05 | Women's clothing | Fashion & Accessoires | 1.84× | ||
| 06 | Persib Bandung | Sports | 1.81× | ||
| 07 | Manchester United F.C. | Sports | 1.78× | ||
| 08 | TV | Movies & TV | 1.77× | ||
| 09 | Internet & Social Media | 1.75× | |||
| 10 | TV Tokyo | Movies & TV | 1.73× | ||
| 11 | Beverages | Food & Beverages | 1.73× | ||
| 12 | Vehicles | Cars & Mobility | 1.67× | ||
| 13 | Clothing | Fashion & Accessoires | 1.65× | ||
| 14 | Reading | Literature | 1.65× | ||
| 15 | Video | Movies & TV | 1.63× | ||
| 16 | Food and drink | Food & Beverages | 1.61× | ||
| 17 | Music | Business & Career | 1.61× | ||
| 18 | Entertainment | Movies & TV | 1.59× | ||
| 19 | Sports | Sports | 1.56× | ||
| 20 | Games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.93× | |
| Design Affinity | PREMIUM | 1.81× | |
| Tradition | CONSERVATISM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.29× | |
| Social Media Usage | JOY | 1.39× | |
| Need for Security | CONSERVATISM | 1.49× |
Traveloka's target market in Indonesia covers an estimated 5,857,295 people, concentrated in Jakarta and West Java.
55.6% of the Traveloka audience are female, 44.4% are male, with an average age of 31.7 years.
Traveloka fans show strongest brand affinity for Real Madrid C.F. (1.86×), Persib Bandung (1.81×), and Food and drink (1.61×) over the country average.
Traveloka fans in Indonesia are most concentrated in Jakarta (reach ~600K), West Java (reach ~500K), and East Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Traveloka itself, the audience over-indexes on Persib Bandung (1.81×), Food and drink (1.61×), TV (1.77×), and Clothing (1.65×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Traveloka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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