A data profile of the people who buy, follow and care about Pertamina in Indonesia — modelled from more than twelve digital signal sources. Pertamina has an estimated audience of 5,398,889 people in Indonesia.
Pertamina has an estimated audience of 5,398,889 people in Indonesia. 44.6% are female, 55.4% are male, average age 36.0. Top brand affinities: LinkedIn, Lottery, Innovation, Telegram, NASDAQ.
Top brand affinities include LinkedIn, Lottery, Innovation, with strongest over-indexing on LinkedIn (2.17× the country average).
Demographically, the Pertamina audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Tradition, Need for Security.
The typical Pertamina fan in Indonesia is more male, around 36.0 years old, with strong Tradition tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Pertamina profile in Indonesia.
44.6% are female, 55.4% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 36.0 |
| Estimated audience size | 5,398,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 31% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 10% |
The strongest cross-interests of the Pertamina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweepstakes | Games | 4.38× | ||
| 02 | NASDAQ | Business & Career | 3.26× | ||
| 03 | Lottery | Games | 3.10× | ||
| 04 | Innovation | Business & Career | 3.10× | ||
| 05 | Health insurance | Business & Career | 2.73× | ||
| 06 | Vehicle insurance | Cars & Mobility | 2.63× | ||
| 07 | Baccarat | Games | 2.52× | ||
| 08 | Life insurance | Business & Career | 2.25× | ||
| 09 | Internet & Social Media | 2.17× | |||
| 10 | Garuda Indonesia | Travel & Leisure | 2.10× | ||
| 11 | GitHub | Internet & Social Media | 2.08× | ||
| 12 | City car | Cars & Mobility | 2.06× | ||
| 13 | Mobile banking | Business & Career | 2.00× | ||
| 14 | Family car | Cars & Mobility | 1.97× | ||
| 15 | Retail banking | Business & Career | 1.86× | ||
| 16 | Modern architecture | Arts & Culture | 1.78× | ||
| 17 | Telegram | Internet & Social Media | 1.71× | ||
| 18 | Hypermarket | Shopping | 1.70× | ||
| 19 | Bank Negara Indonesia | Business & Career | 1.56× | ||
| 20 | Traveloka | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.61× | |
| Need for Security | CONSERVATISM | 1.60× | |
| Individualism | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Creativity | OPEN | 0.64× | |
| Extroversion | THRILL | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Pertamina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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