Rascasse Audience Intelligence

CapCut Target Market in Indonesia

A data profile of the people who buy, follow and care about CapCut in Indonesia — modelled from more than twelve digital signal sources. CapCut has an estimated audience of 5,187,053 people in Indonesia.

#1among Software in Indonesia
#6among Brand in Indonesia
#22in Technology & Electronics

The average CapCut fan in Indonesia is 33.5 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the CapCut profile in Indonesia.

Audience size
5.2M
in Indonesia
Gender
42.9%♀
57.1% male
Age
33.5
average years
Country rank
#296
Brand in Indonesia
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CapCut

42.9% are female, 57.1% are male, average age 33.5.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for CapCut audience in Indonesia
MetricValue
Female42.9%
Male57.1%
Average age33.5
Estimated audience size5,187,053
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the CapCut audience in Indonesia
Age bracketShare%
16-1923%
20-2930%
30-3932%
40-4910%
50+5%
Fig. 04

Worldwide distribution

5.4%

of the worldwide CapCut audience comes from Indonesia.

Worldwide audience distribution share by country for CapCut
CountryShare
India15.1%
United States9.7%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CapCut audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

CapCut customers by region in Indonesia
#RegionReachAffinity×
01East Nusa Tenggara~90K1.57×
02Maluku~30K1.39×
03West Sulawesi~30K1.20×
04Papua (province)~40K1.19×
05Lampung~100K1.11×
06Bengkulu~50K1.10×
07Southeast Sulawesi~40K1.09×
08Central Kalimantan~40K1.07×
09West Papua~20K1.07×
10South Sulawesi~200K1.06×
11West Kalimantan~80K1.03×
12Central Sulawesi~50K1.03×
13East Java~600K1.01×
14South Sumatra~100K1.01×
15North Maluku~20K1.01×
16Riau~100K1.00×
17Gorontalo (disambiguation)(2)~20K0.97×
18South Kalimantan~60K0.96×
19North Sulawesi~50K0.96×
20West Nusa Tenggara~60K0.95×
21Jambi~60K0.95×
22Central Java~500K0.94×
23Aceh~70K0.94×
24West Java~700K0.92×
25West Sumatra~80K0.92×
26Bangka-Belitung Islands~20K0.91×
27North Kalimantan~10K0.91×
28North Sumatra~200K0.89×
29Special Region of Yogyakarta~80K0.89×
30East Kalimantan~70K0.87×
31Riau Islands~50K0.82×
32Banten~200K0.81×
33Jakarta~300K0.74×
34Bali~70K0.72×
Appendix

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See CapCut audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for CapCut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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