A data profile of the people who buy, follow and care about Lottery in Indonesia — modelled from more than twelve digital signal sources. Lottery has an estimated audience of 2,303,326 people in Indonesia.
The average Lottery fan in Indonesia is 36.5 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Süddeutsche Klassenlotterie, Mobile gambling, Roulette, with strongest over-indexing on Süddeutsche Klassenlotterie (67.47× the country average).
Demographically, the Lottery audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Lottery fan in Indonesia is more male, around 36.5 years old, with strong Social Media Usage tendencies and a notable affinity for Süddeutsche Klassenlotterie.
The key figures that characterise the Lottery profile in Indonesia.
26.1% are female, 73.9% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 36.5 |
| Estimated audience size | 2,303,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 31% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Lottery audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 14.8% |
| United States | 12.3% |
| Dominican Republic | 9.4% |
Where the Lottery audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~90K | 1.97× | |
| 02 | West Kalimantan | ~50K | 1.52× | |
| 03 | Central Kalimantan | ~20K | 1.23× | |
| 04 | Papua (province) | ~20K | 1.16× | |
| 05 | North Sumatra | ~100K | 1.12× | |
| 06 | North Maluku | ~9K | 1.12× | |
| 07 | Maluku | ~10K | 1.11× | |
| 08 | South Sumatra | ~60K | 1.09× | |
| 09 | West Papua | ~8K | 1.08× | |
| 10 | Lampung | ~50K | 1.07× | |
| 11 | East Kalimantan | ~40K | 1.06× | |
| 12 | Gorontalo (disambiguation)(2) | ~10K | 1.02× | |
| 13 | East Nusa Tenggara | ~30K | 1.01× | |
| 14 | North Kalimantan | ~7K | 1.01× | |
| 15 | South Kalimantan | ~30K | 1.00× | |
| 16 | Riau Islands | ~20K | 0.99× | |
| 17 | West Sulawesi | ~10K | 0.99× | |
| 18 | North Sulawesi | ~20K | 0.96× | |
| 19 | Bangka-Belitung Islands | ~10K | 0.96× | |
| 20 | Jambi | ~20K | 0.94× | |
| 21 | Central Sulawesi | ~20K | 0.94× | |
| 22 | Bengkulu | ~20K | 0.94× | |
| 23 | West Nusa Tenggara | ~30K | 0.92× | |
| 24 | Riau | ~50K | 0.91× | |
| 25 | Southeast Sulawesi | ~20K | 0.91× | |
| 26 | Jakarta | ~200K | 0.86× | |
| 27 | Aceh | ~30K | 0.83× | |
| 28 | West Sumatra | ~30K | 0.82× | |
| 29 | South Sulawesi | ~60K | 0.81× | |
| 30 | Banten | ~70K | 0.75× | |
| 31 | Special Region of Yogyakarta | ~30K | 0.74× | |
| 32 | East Java | ~200K | 0.73× | |
| 33 | Central Java | ~200K | 0.71× | |
| 34 | West Java | ~200K | 0.63× |
The strongest cross-interests of the Lottery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Süddeutsche Klassenlotterie | Games | 67.47× | ||
| 02 | Mobile gambling | Games | 12.85× | ||
| 03 | Online casino | Games | 11.56× | ||
| 04 | Roulette | Games | 10.05× | ||
| 05 | SBOBET | Games | 8.29× | ||
| 06 | Sole proprietorship | Business & Career | 8.25× | ||
| 07 | Blackjack | Games | 8.20× | ||
| 08 | Baccarat | Games | 7.79× | ||
| 09 | TradingView | Business & Career | 6.76× | ||
| 10 | Spreadsheet | Technology & Electronics | 6.38× | ||
| 11 | UC Browser | Technology & Electronics | 6.23× | ||
| 12 | Google Drive | Technology & Electronics | 6.10× | ||
| 13 | Gmail | Internet & Social Media | 5.65× | ||
| 14 | Telegram | Internet & Social Media | 4.76× | ||
| 15 | Database | Technology & Electronics | 4.69× | ||
| 16 | Slot machine | Games | 4.63× | ||
| 17 | Gemini | Technology & Electronics | 4.41× | ||
| 18 | Freight transport | Cars & Mobility | 4.26× | ||
| 19 | Internet & Social Media | 3.92× | |||
| 20 | Viral video | Internet & Social Media | 2.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 4.40× | |
| Patriotism | CONSERVATISM | 3.77× | |
| Design Affinity | PREMIUM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.04× | |
| Patriotism | CONSERVATISM | 3.77× | |
| Social Media Usage | JOY | 4.40× |
Lottery has an estimated audience of 2,303,326 people in Indonesia, concentrated in West Java and East Java.
26.1% of Lottery fans are female, 73.9% are male, with an average age of 36.5 years.
Lottery fans show strongest brand affinity for Süddeutsche Klassenlotterie (67.47×), Mobile gambling (12.85×), and Roulette (10.05×) over the country average.
Lottery fans in Indonesia are most concentrated in West Java (reach ~200K), East Java (reach ~200K), and Jakarta (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lottery itself, the audience over-indexes on Mobile gambling (12.85×), Roulette (10.05×), TradingView (6.76×), and Google Drive (6.1×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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