Rascasse Audience Intelligence

Google Drive Target Market in Indonesia

A data profile of the people who buy, follow and care about Google Drive in Indonesia — modelled from more than twelve digital signal sources. Google Drive has an estimated audience of 4,990,580 people in Indonesia.

#1among Hosting in Indonesia
#8among Brand in Indonesia
#27in Technology & Electronics

The average Google Drive fan in Indonesia is 35.7 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Google Drive profile in Indonesia.

Audience size
5M
in Indonesia
Gender
33.0%
67.0% male
Age
35.7
average years
Country rank
#324
Brand in Indonesia
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Google Drive

33.0% are female, 67.0% are male, average age 35.7.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Google Drive audience in Indonesia
MetricValue
Female33.0%
Male67.0%
Average age35.7
Estimated audience size4,990,580
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Google Drive audience in Indonesia
Age bracketShare%
16-1921%
20-2926%
30-3926%
40-4920%
50+7%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Google Drive audience comes from Indonesia.

Worldwide audience distribution share by country for Google Drive
CountryShare
United States26.2%
China8.4%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Drive audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Google Drive customers by region in Indonesia
#RegionReachAffinity×
01East Nusa Tenggara~80K1.55×
02Maluku~30K1.52×
03West Sulawesi~30K1.34×
04Central Kalimantan~50K1.27×
05Central Sulawesi~60K1.26×
06Southeast Sulawesi~50K1.24×
07North Maluku~20K1.21×
08Bangka-Belitung Islands~30K1.17×
09South Sulawesi~200K1.12×
10Gorontalo (disambiguation)(2)~20K1.09×
11Bengkulu~40K1.08×
12West Sumatra~90K1.07×
13Jambi~60K1.05×
14South Kalimantan~70K1.03×
15South Sumatra~100K1.00×
16North Kalimantan~20K1.00×
17West Papua~20K0.99×
18Special Region of Yogyakarta~80K0.96×
19Bali~90K0.95×
20North Sulawesi~50K0.95×
21West Kalimantan~70K0.94×
22East Kalimantan~70K0.92×
23West Nusa Tenggara~60K0.91×
24Aceh~60K0.87×
25Riau~100K0.84×
26Riau Islands~50K0.84×
27Lampung~80K0.82×
28East Java~400K0.80×
29Jakarta~300K0.78×
30North Sumatra~200K0.72×
31Papua (province)~20K0.72×
32Central Java~300K0.69×
33Banten~100K0.68×
34West Java~500K0.63×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Google Drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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