A data profile of the people who buy, follow and care about Google Drive in Netherlands — modelled from more than twelve digital signal sources. Google Drive has an estimated audience of 2,934,849 people in Netherlands.
The average Google Drive fan in Netherlands is 50.6 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Digital Trends, Pattern (sewing), Software development, with strongest over-indexing on Digital Trends (5.05× the country average).
Demographically, the Google Drive audience skews more female with an average age of 50.6, and over-indexes on personality traits such as Social Media Usage, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Google Drive fan in Netherlands is more female, around 50.6 years old, with strong Social Media Usage tendencies and a notable affinity for Digital Trends.
The key figures that characterise the Google Drive profile in Netherlands.
61.5% are female, 38.5% are male, average age 50.6.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 50.6 |
| Estimated audience size | 2,934,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 5% | |
| 30-39 | 8% | |
| 40-49 | 20% | |
| 50+ | 59% |
of the worldwide Google Drive audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 26.2% |
| China | 8.4% |
| United Kingdom | 4.7% |
Where the Google Drive audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.56× | |
| 02 | Groningen | ~100K | 1.29× | |
| 03 | Zuid-Holland | ~800K | 1.17× | |
| 04 | Utrecht | ~300K | 1.14× | |
| 05 | North Brabant | ~500K | 1.09× | |
| 06 | Gelderland | ~400K | 1.02× | |
| 07 | Overijssel | ~200K | 0.98× | |
| 08 | Limburg | ~200K | 0.96× | |
| 09 | Flevoland | ~70K | 0.85× | |
| 10 | Friesland | ~80K | 0.73× | |
| 11 | Zeeland | ~40K | 0.63× | |
| 12 | Drenthe | ~50K | 0.59× |
The strongest cross-interests of the Google Drive audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bing Ads | Internet & Social Media | 10.64× | ||
| 02 | Digital Trends | Technology & Electronics | 5.05× | ||
| 03 | Master of Business and Management | Business & Career | 2.92× | ||
| 04 | Non-fungible token | Technology & Electronics | 2.62× | ||
| 05 | Web3 | Technology & Electronics | 2.62× | ||
| 06 | Euronext | Business & Career | 2.36× | ||
| 07 | Value-added reseller | Business & Career | 2.06× | ||
| 08 | Lighting control system | Technology & Electronics | 2.06× | ||
| 09 | Small Business Owners | Business & Career | 2.01× | ||
| 10 | Ballet dancer | Arts & Culture | 1.80× | ||
| 11 | WWE Hall of Fame | Sports | 1.76× | ||
| 12 | Shurgard | Business & Career | 1.74× | ||
| 13 | WrestleMania | Sports | 1.71× | ||
| 14 | Pattern (sewing) | Home & Garden | 1.64× | ||
| 15 | Software development | Business & Career | 1.64× | ||
| 16 | Boursorama | Business & Career | 1.64× | ||
| 17 | Cursor | Technology & Electronics | 1.53× | ||
| 18 | Google Antigravity | Technology & Electronics | 1.53× | ||
| 19 | Church service | Politics & Society | 1.52× | ||
| 20 | VS Code | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.61× | |
| Sustainability | BALANCE | 1.47× | |
| Healthy Lifestyle | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.47× | |
| Healthy Lifestyle | BALANCE | 1.47× | |
| Urban Lifestyle | OPEN | 1.47× |
Google Drive's target market in Netherlands covers an estimated 2,934,849 people, concentrated in North Holland and Zuid-Holland.
61.5% of the Google Drive audience are female, 38.5% are male, with an average age of 50.6 years.
Google Drive fans show strongest brand affinity for Digital Trends (5.05×), Pattern (sewing) (1.64×), and Software development (1.64×) over the country average.
Google Drive fans in Netherlands are most concentrated in North Holland (reach ~800K), Zuid-Holland (reach ~800K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Google Drive itself, the audience over-indexes on Pattern (sewing) (1.64×), Software development (1.64×), Bing Ads (10.64×), and Cursor (1.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Google Drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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