A data profile of the people who buy, follow and care about Google Drive in Switzerland — modelled from more than twelve digital signal sources. Google Drive has an estimated audience of 1,326,264 people in Switzerland.
The average Google Drive fan in Switzerland is 44.9 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.
Top brand affinities include Office 365, Microsoft Teams, Microsoft Copilot, with strongest over-indexing on Office 365 (13.15× the country average).
Demographically, the Google Drive audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Healthy Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Google Drive fan in Switzerland is more female, around 44.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Office 365.
The key figures that characterise the Google Drive profile in Switzerland.
62.0% are female, 38.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 44.9 |
| Estimated audience size | 1,326,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Google Drive audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 26.2% |
| China | 8.4% |
| United Kingdom | 4.7% |
Where the Google Drive audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~200K | 2.37× | |
| 02 | Vaud | ~300K | 2.18× | |
| 03 | Basel-City | ~100K | 1.85× | |
| 04 | Canton of Zürich | ~400K | 1.83× | |
| 05 | Canton of Bern | ~200K | 1.31× | |
| 06 | Ticino | ~70K | 1.26× | |
| 07 | Fribourg | ~60K | 1.25× | |
| 08 | Neuchatel | ~30K | 1.21× | |
| 09 | Valais | ~60K | 1.19× | |
| 10 | Canton of Zug | ~20K | 1.12× | |
| 11 | Luzern | ~60K | 1.09× | |
| 12 | Basel-Landschaft | ~30K | 1.03× | |
| 13 | Aargau | ~80K | 1.00× | |
| 14 | Canton of St. Gallen | ~60K | 0.92× | |
| 15 | Graubünden | ~20K | 0.80× | |
| 16 | Solothurn | ~30K | 0.76× | |
| 17 | Schwyz | ~10K | 0.75× | |
| 18 | Thurgau | ~20K | 0.70× | |
| 19 | Jura | ~6K | 0.70× | |
| 20 | Schaffhausen | ~7K | 0.63× | |
| 21 | Appenzell Innerrhoden | ~1K | 0.63× | |
| 22 | Canton of Nidwalden | ~3K | 0.57× | |
| 23 | Canton of Glarus | ~3K | 0.56× | |
| 24 | Appenzell Ausserrhoden | ~3K | 0.55× | |
| 25 | Canton of Obwalden | ~3K | 0.55× | |
| 26 | Uri | ~2K | 0.54× |
The strongest cross-interests of the Google Drive audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Hangouts | Technology & Electronics | 33.19× | ||
| 02 | HootSuite | Technology & Electronics | 19.26× | ||
| 03 | Office 365 | Technology & Electronics | 13.15× | ||
| 04 | Microsoft Teams | Technology & Electronics | 13.15× | ||
| 05 | Microsoft Copilot | Technology & Electronics | 7.17× | ||
| 06 | Photo-book | Kids & Family | 7.17× | ||
| 07 | Graphics software | Technology & Electronics | 2.66× | ||
| 08 | Papyrus | Politics & Society | 2.16× | ||
| 09 | Linux | Technology & Electronics | 2.15× | ||
| 10 | Cloud storage | Technology & Electronics | 2.14× | ||
| 11 | Asana | Technology & Electronics | 2.08× | ||
| 12 | Chanson | Music & Radio | 2.02× | ||
| 13 | Engraving | Home & Garden | 1.79× | ||
| 14 | Organic horticulture | Food & Beverages | 1.78× | ||
| 15 | Paleolithic diet | Health | 1.69× | ||
| 16 | Image editing | Technology & Electronics | 1.68× | ||
| 17 | Content marketing | Business & Career | 1.68× | ||
| 18 | Marketing strategy | Business & Career | 1.66× | ||
| 19 | Graphic designer | Business & Career | 1.66× | ||
| 20 | C++ | Technology & Electronics | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.17× | |
| Social Media Usage | JOY | 1.10× | |
| Patriotism | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.02× | |
| Social Media Usage | JOY | 1.10× | |
| Healthy Lifestyle | BALANCE | 1.17× |
Google Drive's target market in Switzerland covers an estimated 1,326,264 people, concentrated in Canton of Zürich and Vaud.
62.0% of the Google Drive audience are female, 38.0% are male, with an average age of 44.9 years.
Google Drive fans show strongest brand affinity for Office 365 (13.15×), Microsoft Teams (13.15×), and Microsoft Copilot (7.17×) over the country average.
Google Drive fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Vaud (reach ~300K), and Canton of Geneva (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Google Drive itself, the audience over-indexes on Microsoft Teams (13.15×), Microsoft Copilot (7.17×), Photo-book (7.17×), and HootSuite (19.26×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Google Drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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