Rascasse Audience Intelligence

Office 365 Target Market in Switzerland

A data profile of the people who buy, follow and care about Office 365 in Switzerland — modelled from more than twelve digital signal sources. Office 365 has an estimated audience of 1,427,951 people in Switzerland.

#1among Software in Switzerland
#36among Brand in Switzerland
#23in Technology & Electronics

The average Office 365 fan in Switzerland is 32.2 years old, more male, and lives primarily in Vaud.

The audience is concentrated in Vaud, Fribourg, Canton of Zürich.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Office 365 profile in Switzerland.

Audience size
1.4M
in Switzerland
Gender
28.8%♀
71.2% male
Age
32.2
average years
Country rank
#300
Brand in Switzerland
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Office 365

28.8% are female, 71.2% are male, average age 32.2.

Fig. 02

Gender split

28.8%
Female
71.2%
Male
Demographic split for Office 365 audience in Switzerland
MetricValue
Female28.8%
Male71.2%
Average age32.2
Estimated audience size1,427,951
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Office 365 audience in Switzerland
Age bracketShare%
16-1940%
20-2919%
30-3917%
40-4916%
50+8%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Office 365 audience comes from Switzerland.

Worldwide audience distribution share by country for Office 365
CountryShare
United States7.0%
United Kingdom6.0%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Office 365 audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Office 365 customers by region in Switzerland
#RegionReachAffinity×
01Fribourg~200K4.48×
02Vaud~600K4.28×
03Jura~30K2.99×
04Canton of Bern~200K1.08×
05Luzern~60K1.00×
06Aargau~80K0.95×
07Canton of St. Gallen~60K0.88×
08Canton of Zürich~200K0.82×
09Solothurn~30K0.79×
10Valais~50K0.78×
11Graubünden~20K0.71×
12Thurgau~30K0.70×
13Canton of Glarus~3K0.65×
14Canton of Geneva~60K0.64×
15Canton of Zug~10K0.60×
16Canton of Nidwalden~3K0.59×
17Neuchatel~20K0.58×
18Ticino~30K0.56×
19Canton of Obwalden~3K0.55×
20Basel-City~30K0.54×
21Schwyz~10K0.53×
22Basel-Landschaft~20K0.50×
23Appenzell Ausserrhoden~3K0.49×
24Schaffhausen~5K0.47×
25Appenzell Innerrhoden<1K0.40×
26Uri~2K0.38×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Office 365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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