A data profile of the people who buy, follow and care about Google Drive in Belgium — modelled from more than twelve digital signal sources. Google Drive has an estimated audience of 1,979,559 people in Belgium.
Google Drive has an estimated audience of 1,979,559 people in Belgium. 59.6% are female, 40.4% are male, average age 47.6. Top brand affinities: Office 365, Photo-book, Microsoft Teams, Microsoft Copilot, Flock (web browser).
Top brand affinities include Office 365, Photo-book, Microsoft Teams, with strongest over-indexing on Office 365 (9.17× the country average).
Demographically, the Google Drive audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
The typical Google Drive fan in Belgium is more female, around 47.6 years old, with strong Social Media Usage tendencies and a notable affinity for Office 365.
The key figures that characterise the Google Drive profile in Belgium.
59.6% are female, 40.4% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 47.6 |
| Estimated audience size | 1,979,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 45% |
of the worldwide Google Drive audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 26.2% |
| China | 8.4% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Google Drive audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flock (web browser) | Topic | 15.48× | ||
| 02 | Photo-book | Kids & Family | 13.05× | ||
| 03 | Office 365 | Technology & Electronics | 9.17× | ||
| 04 | Microsoft Teams | Technology & Electronics | 9.17× | ||
| 05 | Microsoft Copilot | Technology & Electronics | 5.16× | ||
| 06 | Asana | Technology & Electronics | 4.11× | ||
| 07 | Notebook | Technology & Electronics | 3.56× | ||
| 08 | Oracle | Technology & Electronics | 2.66× | ||
| 09 | Time management | Business & Career | 2.44× | ||
| 10 | Productivity | Business & Career | 2.39× | ||
| 11 | Papyrus | Politics & Society | 2.38× | ||
| 12 | Image editing | Technology & Electronics | 2.13× | ||
| 13 | Digital art | Arts & Culture | 2.00× | ||
| 14 | Linux | Technology & Electronics | 1.93× | ||
| 15 | Web application | Technology & Electronics | 1.75× | ||
| 16 | Swappie | Technology & Electronics | 1.73× | ||
| 17 | Engraving | Home & Garden | 1.65× | ||
| 18 | Liantis | Business & Career | 1.60× | ||
| 19 | Patrick Bruel | Music & Radio | 1.54× | ||
| 20 | Landscape photography | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.10× | |
| Pet Ownership | JOY | 0.96× | |
| Design Affinity | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Patriotism | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Google Drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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