A data profile of the people who buy, follow and care about Database in Indonesia — modelled from more than twelve digital signal sources. Database has an estimated audience of 4,394,784 people in Indonesia.
Database has an estimated audience of 4,394,784 people in Indonesia. 41.7% are female, 58.3% are male, average age 36.5. Top brand affinities: Lottery, LinkedIn, Innovation, NASDAQ, Mobile game.
Top brand affinities include Lottery, LinkedIn, Innovation, with strongest over-indexing on Lottery (4.69× the country average).
Demographically, the Database audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Tradition, Individualism.
The typical Database fan in Indonesia is more male, around 36.5 years old, with strong Tradition tendencies and a notable affinity for Lottery.
The key figures that characterise the Database profile in Indonesia.
41.7% are female, 58.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 36.5 |
| Estimated audience size | 4,394,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 30% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Database audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Julia Roberts | Movies & TV | 9.81× | ||
| 02 | Sweepstakes | Games | 6.86× | ||
| 03 | Data science | Business & Career | 5.11× | ||
| 04 | Home insurance | Business & Career | 4.83× | ||
| 05 | NASDAQ | Business & Career | 4.82× | ||
| 06 | Lottery | Games | 4.69× | ||
| 07 | Innovation | Business & Career | 4.44× | ||
| 08 | Health insurance | Business & Career | 3.43× | ||
| 09 | Crowdfunding | Business & Career | 3.35× | ||
| 10 | Vehicle insurance | Cars & Mobility | 3.31× | ||
| 11 | Baccarat | Games | 3.18× | ||
| 12 | Internet & Social Media | 2.98× | |||
| 13 | Life insurance | Business & Career | 2.81× | ||
| 14 | Mobile banking | Business & Career | 2.26× | ||
| 15 | Telegram | Internet & Social Media | 2.03× | ||
| 16 | Hypermarket | Shopping | 2.01× | ||
| 17 | Online chat | Technology & Electronics | 1.87× | ||
| 18 | Cloud computing | Technology & Electronics | 1.77× | ||
| 19 | Mobile game | Games | 1.69× | ||
| 20 | Paris Saint-Germain | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.19× | |
| Individualism | JOY | 2.01× | |
| Sustainability | BALANCE | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Design Affinity | PREMIUM | 0.68× | |
| Extroversion | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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