A data profile of the people who buy, follow and care about Database in South Africa — modelled from more than twelve digital signal sources. Database has an estimated audience of 1,410,650 people in South Africa.
Database has an estimated audience of 1,410,650 people in South Africa. 54.4% are female, 45.6% are male, average age 37.5. Top brand affinities: LinkedIn, Innovation, Data science, Cloud computing, Online newspaper.
Top brand affinities include LinkedIn, Innovation, Data science, with strongest over-indexing on LinkedIn (2.13× the country average).
Demographically, the Database audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Database fan in South Africa is balanced, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Database profile in South Africa.
54.4% are female, 45.6% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 37.5 |
| Estimated audience size | 1,410,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Database audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microsoft Azure | Technology & Electronics | 5.51× | ||
| 02 | Data science | Business & Career | 5.31× | ||
| 03 | Amazon Web Services | Technology & Electronics | 4.05× | ||
| 04 | Massive open online course | Business & Career | 3.67× | ||
| 05 | Malt whisky | Food & Beverages | 2.83× | ||
| 06 | Dow Jones Industrial Average | Business & Career | 2.74× | ||
| 07 | Robotics | Technology & Electronics | 2.51× | ||
| 08 | Innovation | Business & Career | 2.48× | ||
| 09 | Employment website | Business & Career | 2.45× | ||
| 10 | Sustainable energy | Home & Garden | 2.25× | ||
| 11 | Internet & Social Media | 2.13× | |||
| 12 | Passive income | Business & Career | 2.08× | ||
| 13 | Efficient energy use | Technology & Electronics | 2.04× | ||
| 14 | Single malt whisky | Food & Beverages | 1.97× | ||
| 15 | Cloud computing | Technology & Electronics | 1.86× | ||
| 16 | Elon Musk | Business & Career | 1.86× | ||
| 17 | Business school | Business & Career | 1.80× | ||
| 18 | Renewable energy | Business & Career | 1.61× | ||
| 19 | Asset management | Business & Career | 1.61× | ||
| 20 | Online newspaper | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.13× | |
| Sustainability | BALANCE | 1.58× | |
| Indulgence | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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