A data profile of the people who buy, follow and care about Cloud computing in South Africa — modelled from more than twelve digital signal sources. Cloud computing has an estimated audience of 1,411,493 people in South Africa.
Cloud computing has an estimated audience of 1,411,493 people in South Africa. 52.7% are female, 47.3% are male, average age 37.2. Top brand affinities: Database, Office 365, Microsoft Teams, Data, Amazon Web Services.
Top brand affinities include Database, Office 365, Microsoft Teams, with strongest over-indexing on Database (1.86× the country average).
Demographically, the Cloud computing audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Cloud computing fan in South Africa is balanced, around 37.2 years old, with strong Social Media Usage tendencies and a notable affinity for Database.
The key figures that characterise the Cloud computing profile in South Africa.
52.7% are female, 47.3% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 37.2 |
| Estimated audience size | 1,411,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Cloud computing audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.2% |
| India | 6.2% |
| Brazil | 5.4% |
The strongest cross-interests of the Cloud computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon Web Services | Technology & Electronics | 4.66× | ||
| 02 | Internet of Things | Business & Career | 4.46× | ||
| 03 | Office 365 | Technology & Electronics | 3.38× | ||
| 04 | Microsoft Teams | Technology & Electronics | 3.38× | ||
| 05 | GPS tracking unit | Sports | 3.10× | ||
| 06 | Xero (software) | Brand | 2.61× | ||
| 07 | Google Docs | Internet & Social Media | 2.44× | ||
| 08 | Solar panel | Home & Garden | 2.27× | ||
| 09 | Gemini | Technology & Electronics | 2.10× | ||
| 10 | Canva | Technology & Electronics | 2.05× | ||
| 11 | Computer security | Business & Career | 1.95× | ||
| 12 | Internet access | Technology & Electronics | 1.91× | ||
| 13 | Database | Technology & Electronics | 1.86× | ||
| 14 | Solar power | Home & Garden | 1.86× | ||
| 15 | Data | Business & Career | 1.85× | ||
| 16 | Lottoland | Games | 1.82× | ||
| 17 | Symbian | Technology & Electronics | 1.75× | ||
| 18 | Grok | Technology & Electronics | 1.65× | ||
| 19 | Risk management | Business & Career | 1.53× | ||
| 20 | Life insurance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.25× | |
| Spirituality | BALANCE | 0.71× | |
| Patriotism | CONSERVATISM | 0.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.49× | |
| Travelling | THRILL | 0.55× | |
| Patriotism | CONSERVATISM | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cloud computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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