A data profile of the people who buy, follow and care about Grok in South Africa — modelled from more than twelve digital signal sources. Grok has an estimated audience of 1,076,909 people in South Africa.
Grok has an estimated audience of 1,076,909 people in South Africa. 42.3% are female, 57.7% are male, average age 38.5. Top brand affinities: Deep learning, Elon Musk, LinkedIn, Data science, Innovation.
Top brand affinities include Deep learning, Elon Musk, LinkedIn, with strongest over-indexing on Deep learning (61.04× the country average).
Demographically, the Grok audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Grok fan in South Africa is more male, around 38.5 years old, with strong Career Orientation tendencies and a notable affinity for Deep learning.
The key figures that characterise the Grok profile in South Africa.
42.3% are female, 57.7% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 38.5 |
| Estimated audience size | 1,076,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 24% |
of the worldwide Grok audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 11.7% |
| Brazil | 8.8% |
The strongest cross-interests of the Grok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep learning | Technology & Electronics | 61.04× | ||
| 02 | Elon Musk | Business & Career | 9.04× | ||
| 03 | Data science | Business & Career | 6.13× | ||
| 04 | SpaceX | Cars & Mobility | 5.82× | ||
| 05 | Microsoft Azure | Technology & Electronics | 5.18× | ||
| 06 | Amazon Web Services | Technology & Electronics | 3.73× | ||
| 07 | Tesla Motors | Cars & Mobility | 3.53× | ||
| 08 | Massive open online course | Business & Career | 3.39× | ||
| 09 | Škoda Auto | Cars & Mobility | 3.24× | ||
| 10 | Sustainable energy | Home & Garden | 2.22× | ||
| 11 | Efficient energy use | Technology & Electronics | 2.11× | ||
| 12 | Innovation | Business & Career | 2.07× | ||
| 13 | Passive income | Business & Career | 1.95× | ||
| 14 | Internet & Social Media | 1.91× | |||
| 15 | Apple TV | Movies & TV | 1.72× | ||
| 16 | Cloud computing | Technology & Electronics | 1.65× | ||
| 17 | Online newspaper | News | 1.63× | ||
| 18 | Business school | Business & Career | 1.62× | ||
| 19 | Max Verstappen | Sports | 1.51× | ||
| 20 | Renewable energy | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.82× | |
| Early Adopter Mentality | POWER | 1.61× | |
| Sustainability | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Extroversion | THRILL | 0.83× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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