Rascasse Audience Intelligence

Grok Target Market in Indonesia

A data profile of the people who buy, follow and care about Grok in Indonesia — modelled from more than twelve digital signal sources. Grok has an estimated audience of 3,514,334 people in Indonesia.

#2among Generative AI in Indonesia
#14among Brand in Indonesia
#37in Technology & Electronics

Grok has an estimated audience of 3,514,334 people in Indonesia. 40.0% are female, 60.0% are male, average age 36.1. Top brand affinities: Deep learning, Elon Musk, Lottery, Telegram, LinkedIn.

Top brand affinities include Deep learning, Elon Musk, Lottery, with strongest over-indexing on Deep learning (31.1× the country average).

Demographically, the Grok audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

The typical Grok fan in Indonesia is more male, around 36.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deep learning.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Grok profile in Indonesia.

Audience size
3.5M
in Indonesia
Gender
40.0%
60.0% male
Age
36.1
average years
Country rank
#549
Brand in Indonesia
Fig. 01

Search interest · 12-month trend

+1878%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Grok

40.0% are female, 60.0% are male, average age 36.1.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Grok audience in Indonesia
MetricValue
Female40.0%
Male60.0%
Average age36.1
Estimated audience size3,514,334
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Grok audience in Indonesia
Age bracketShare%
16-1918%
20-2930%
30-3924%
40-4916%
50+11%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Grok audience comes from Indonesia.

Worldwide audience distribution share by country for Grok
CountryShare
United States22.4%
Japan11.7%
Brazil8.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grok audience
#·InterestCategoryAffinity×
01Deep learningTechnology & Electronics31.10×
02BMW i3Cars & Mobility17.31×
03BMW iCars & Mobility17.28×
04Elon MuskBusiness & Career10.21×
05Apple PayTechnology & Electronics9.25×
06Hyundai Santa FeCars & Mobility6.15×
07Data scienceBusiness & Career5.07×
08Max VerstappenSports3.83×
09NASDAQBusiness & Career3.59×
10LotteryGames3.18×
11InnovationBusiness & Career2.68×
12Real BetisSports2.33×
13LinkedInInternet & Social Media1.92×
14TelegramInternet & Social Media1.86×
15Coffee roastingFood & Beverages1.86×
16Slot machineGames1.83×
17Baby foodKids & Family1.72×
18Online pokerGames1.70×
19Charity and causesBusiness & Career1.60×
20PizzaFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Grok audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.02×
Risk AppetiteTHRILL1.83×
SustainabilityBALANCE1.82×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Grok audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
ExtroversionTHRILL0.73×
MindfulnessBALANCE0.74×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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