Rascasse Audience Intelligence

ElevenLabs Target Market in Indonesia

A data profile of the people who buy, follow and care about ElevenLabs in Indonesia — modelled from more than twelve digital signal sources. ElevenLabs has an estimated audience of 2,651,976 people in Indonesia.

#4among Generative AI in Indonesia
#32among Brand in Indonesia
#54in Technology & Electronics

ElevenLabs has an estimated audience of 2,651,976 people in Indonesia. 36.0% are female, 64.0% are male, average age 36.2. Top brand affinities: Deep learning, Lottery, WhatsApp, NASDAQ, Data science.

Top brand affinities include Deep learning, Lottery, WhatsApp, with strongest over-indexing on Deep learning (59.45× the country average).

Demographically, the ElevenLabs audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

The typical ElevenLabs fan in Indonesia is more male, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deep learning.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the ElevenLabs profile in Indonesia.

Audience size
2.7M
in Indonesia
Gender
36.0%
64.0% male
Age
36.2
average years
Country rank
#778
Brand in Indonesia
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ElevenLabs

36.0% are female, 64.0% are male, average age 36.2.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for ElevenLabs audience in Indonesia
MetricValue
Female36.0%
Male64.0%
Average age36.2
Estimated audience size2,651,976
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the ElevenLabs audience in Indonesia
Age bracketShare%
16-1918%
20-2931%
30-3924%
40-4915%
50+12%
Fig. 04

Worldwide distribution

9.3%

of the worldwide ElevenLabs audience comes from Indonesia.

Worldwide audience distribution share by country for ElevenLabs
CountryShare
India22.0%
United States12.0%
Brazil11.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ElevenLabs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ElevenLabs audience
#·InterestCategoryAffinity×
01Deep learningTechnology & Electronics59.45×
02Apple PayTechnology & Electronics14.45×
03Julia RobertsMovies & TV12.36×
04Massive open online courseBusiness & Career10.59×
05Data scienceBusiness & Career8.37×
06SweepstakesGames6.01×
07NASDAQBusiness & Career5.36×
08Max VerstappenSports5.33×
09LotteryGames4.47×
10InnovationBusiness & Career3.63×
11Coffee roastingFood & Beverages2.81×
12LinkedInInternet & Social Media2.58×
13Slot machineGames2.57×
14Baby foodKids & Family2.45×
15FC Bayern MunichSports2.43×
16Online pokerGames2.28×
17PizzaFood & Beverages2.11×
18TelegramInternet & Social Media1.82×
19WhatsAppInternet & Social Media1.76×
20Mobile gameGames1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ElevenLabs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by ElevenLabs audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.59×
Risk AppetiteTHRILL2.15×
SustainabilityBALANCE2.02×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by ElevenLabs audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
ExtroversionTHRILL0.62×
MindfulnessBALANCE0.67×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for ElevenLabs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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