A data profile of the people who buy, follow and care about Perplexity in Indonesia — modelled from more than twelve digital signal sources. Perplexity has an estimated audience of 3,122,730 people in Indonesia.
Perplexity has an estimated audience of 3,122,730 people in Indonesia. 30.9% are female, 69.1% are male, average age 33.4. Top brand affinities: Telegram, Cloud computing, Lottery, Linux, Innovation.
Top brand affinities include Telegram, Cloud computing, Lottery, with strongest over-indexing on Telegram (3.13× the country average).
Demographically, the Perplexity audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Perplexity fan in Indonesia is more male, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Telegram.
The key figures that characterise the Perplexity profile in Indonesia.
30.9% are female, 69.1% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 33.4 |
| Estimated audience size | 3,122,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 37% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Perplexity audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 11.0% |
| Germany | 7.6% |
| China | 7.2% |
The strongest cross-interests of the Perplexity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep learning | Technology & Electronics | 9.84× | ||
| 02 | Julia Roberts | Movies & TV | 7.97× | ||
| 03 | Microsoft Azure | Technology & Electronics | 7.96× | ||
| 04 | Data science | Business & Career | 5.84× | ||
| 05 | Amazon Web Services | Technology & Electronics | 5.38× | ||
| 06 | NASDAQ | Business & Career | 4.27× | ||
| 07 | Sweepstakes | Games | 4.22× | ||
| 08 | Lottery | Games | 3.77× | ||
| 09 | Innovation | Business & Career | 3.73× | ||
| 10 | Linux | Technology & Electronics | 3.49× | ||
| 11 | Telegram | Internet & Social Media | 3.13× | ||
| 12 | Cloud computing | Technology & Electronics | 3.12× | ||
| 13 | Max Verstappen | Sports | 3.07× | ||
| 14 | Crowdfunding | Business & Career | 2.88× | ||
| 15 | Health insurance | Business & Career | 2.52× | ||
| 16 | Vehicle insurance | Cars & Mobility | 2.34× | ||
| 17 | Internet & Social Media | 2.24× | |||
| 18 | Life insurance | Business & Career | 2.06× | ||
| 19 | Baccarat | Games | 2.02× | ||
| 20 | Retail banking | Business & Career | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.40× | |
| Risk Appetite | THRILL | 1.87× | |
| Individualism | JOY | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.63× | |
| Mindfulness | BALANCE | 0.65× | |
| Creativity | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Perplexity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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