Rascasse Audience Intelligence

OpenAI Target Market in Indonesia

A data profile of the people who buy, follow and care about OpenAI in Indonesia — modelled from more than twelve digital signal sources. OpenAI has an estimated audience of 2,504,042 people in Indonesia.

#5among Generative AI in Indonesia
#35among Brand in Indonesia
#59in Technology & Electronics

OpenAI has an estimated audience of 2,504,042 people in Indonesia. 40.5% are female, 59.5% are male, average age 35.5. Top brand affinities: Telegram, Lottery, Linux, NASDAQ, LinkedIn.

Top brand affinities include Telegram, Lottery, Linux, with strongest over-indexing on Telegram (2.6× the country average).

Demographically, the OpenAI audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

The typical OpenAI fan in Indonesia is more male, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Telegram.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the OpenAI profile in Indonesia.

Audience size
2.5M
in Indonesia
Gender
40.5%
59.5% male
Age
35.5
average years
Country rank
#833
Brand in Indonesia
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OpenAI

40.5% are female, 59.5% are male, average age 35.5.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for OpenAI audience in Indonesia
MetricValue
Female40.5%
Male59.5%
Average age35.5
Estimated audience size2,504,042
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the OpenAI audience in Indonesia
Age bracketShare%
16-1922%
20-2929%
30-3922%
40-4916%
50+11%
Fig. 04

Worldwide distribution

1.9%

of the worldwide OpenAI audience comes from Indonesia.

Worldwide audience distribution share by country for OpenAI
CountryShare
China34.4%
United States10.5%
Japan5.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OpenAI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OpenAI audience
#·InterestCategoryAffinity×
01SweepstakesGames4.51×
02Data scienceBusiness & Career4.50×
03NASDAQBusiness & Career4.34×
04LotteryGames3.96×
05Emma WatsonMovies & TV3.80×
06RoboticsTechnology & Electronics3.75×
07LinuxTechnology & Electronics3.42×
08InnovationBusiness & Career3.17×
09Max VerstappenSports3.05×
10CrowdfundingBusiness & Career2.70×
11TelegramInternet & Social Media2.60×
12Health insuranceBusiness & Career2.27×
13BaccaratGames2.21×
14LinkedInInternet & Social Media2.11×
15ActivismPolitics & Society2.10×
16Coffee roastingFood & Beverages1.79×
17Retail bankingBusiness & Career1.75×
18Slot machineGames1.68×
19Baby foodKids & Family1.61×
20Online pokerGames1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OpenAI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by OpenAI audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.26×
SustainabilityBALANCE1.89×
IndividualismJOY1.84×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by OpenAI audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
MindfulnessBALANCE0.65×
ExtroversionTHRILL0.71×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for OpenAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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