A data profile of the people who buy, follow and care about Online poker in Indonesia — modelled from more than twelve digital signal sources. Online poker has an estimated audience of 4,597,947 people in Indonesia.
The average Online poker fan in Indonesia is 36.7 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Blue Spring Ride, Real Madrid C.F., Manchester United F.C., with strongest over-indexing on Blue Spring Ride (1153.13× the country average).
Demographically, the Online poker audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Online poker fan in Indonesia is more male, around 36.7 years old, with strong Individualism tendencies and a notable affinity for Blue Spring Ride.
The key figures that characterise the Online poker profile in Indonesia.
33.0% are female, 67.0% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 36.7 |
| Estimated audience size | 4,597,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Online poker audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 10.0% |
| India | 10.0% |
| Japan | 9.2% |
Where the Online poker audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Kalimantan | ~200K | 5.00× | |
| 02 | Jakarta | ~500K | 1.22× | |
| 03 | North Maluku | ~20K | 1.04× | |
| 04 | North Kalimantan | ~10K | 1.02× | |
| 05 | Central Sulawesi | ~40K | 1.01× | |
| 06 | Papua (province) | ~30K | 1.01× | |
| 07 | Maluku | ~20K | 1.01× | |
| 08 | West Nusa Tenggara | ~60K | 1.00× | |
| 09 | Bengkulu | ~40K | 1.00× | |
| 10 | Southeast Sulawesi | ~30K | 1.00× | |
| 11 | Gorontalo (disambiguation)(2) | ~20K | 1.00× | |
| 12 | North Sulawesi | ~50K | 0.99× | |
| 13 | Riau Islands | ~50K | 0.99× | |
| 14 | Bangka-Belitung Islands | ~20K | 0.99× | |
| 15 | Jambi | ~50K | 0.98× | |
| 16 | East Nusa Tenggara | ~50K | 0.98× | |
| 17 | West Kalimantan | ~60K | 0.97× | |
| 18 | Aceh | ~60K | 0.97× | |
| 19 | South Kalimantan | ~60K | 0.97× | |
| 20 | Lampung | ~90K | 0.96× | |
| 21 | West Sumatra | ~80K | 0.96× | |
| 22 | South Sumatra | ~100K | 0.95× | |
| 23 | Riau | ~100K | 0.95× | |
| 24 | Bali | ~90K | 0.95× | |
| 25 | East Kalimantan | ~70K | 0.95× | |
| 26 | South Sulawesi | ~100K | 0.93× | |
| 27 | Special Region of Yogyakarta | ~70K | 0.93× | |
| 28 | North Sumatra | ~200K | 0.91× | |
| 29 | Banten | ~200K | 0.88× | |
| 30 | Central Java | ~400K | 0.82× | |
| 31 | East Java | ~400K | 0.79× | |
| 32 | West Java | ~500K | 0.72× | |
| 33 | West Sulawesi | 0.00× | ||
| 34 | West Papua | 0.00× |
The strongest cross-interests of the Online poker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blue Spring Ride | Literature | 1153.13× | ||
| 02 | Iced coffee | Food & Beverages | 3.78× | ||
| 03 | Supermarket | Shopping | 3.60× | ||
| 04 | FIFA World Cup | Sports | 3.59× | ||
| 05 | UEFA Champions League | Sports | 3.57× | ||
| 06 | Real Madrid C.F. | Sports | 3.53× | ||
| 07 | FC Barcelona | Sports | 3.53× | ||
| 08 | Blouse | Fashion & Accessoires | 3.53× | ||
| 09 | Volleyball | Sports | 3.49× | ||
| 10 | Manchester United F.C. | Sports | 3.38× | ||
| 11 | Shirt | Fashion & Accessoires | 3.31× | ||
| 12 | Philippines | Travel & Leisure | 3.29× | ||
| 13 | Bali | Travel & Leisure | 3.21× | ||
| 14 | Basketball | Sports | 3.05× | ||
| 15 | Malaysia | Travel & Leisure | 2.57× | ||
| 16 | Vehicles | Cars & Mobility | 2.56× | ||
| 17 | Online shopping | Shopping | 2.44× | ||
| 18 | Beauty | Beauty & Wellness | 2.37× | ||
| 19 | TV Tokyo | Movies & TV | 2.36× | ||
| 20 | Southeast Asia | Travel & Leisure | 2.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.73× | |
| Patriotism | CONSERVATISM | 2.08× | |
| Social Media Usage | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.31× | |
| Spirituality | BALANCE | 0.32× | |
| Need for Security | CONSERVATISM | 0.42× |
Online poker has an estimated audience of 4,597,947 people in Indonesia, concentrated in West Java and Jakarta.
33.0% of Online poker fans are female, 67.0% are male, with an average age of 36.7 years.
Online poker fans show strongest brand affinity for Blue Spring Ride (1153.13×), Real Madrid C.F. (3.53×), and Manchester United F.C. (3.38×) over the country average.
Online poker fans in Indonesia are most concentrated in West Java (reach ~500K), Jakarta (reach ~500K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Online poker itself, the audience over-indexes on Real Madrid C.F. (3.53×), Manchester United F.C. (3.38×), FC Barcelona (3.53×), and FIFA World Cup (3.59×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Online poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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