Rascasse Audience Intelligence

Bali Audience in Indonesia

A data profile of the people who buy, follow and care about Bali in Indonesia — modelled from more than twelve digital signal sources. Bali has an estimated audience of 8,615,818 people in Indonesia.

#1among Island in Indonesia
#14among POI in Indonesia
#13in Travel & Leisure

The average Bali fan in Indonesia is 33.3 years old, balanced, and lives primarily in Bali.

The audience is concentrated in Bali, West Java, East Java.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Bali profile in Indonesia.

Audience size
8.6M
in Indonesia
Gender
51.0%♀
49.0% male
Age
33.3
average years
Country rank
#114
POI in Indonesia
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bali fans

51.0% are female, 49.0% are male, average age 33.3.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Bali audience in Indonesia
MetricValue
Female51.0%
Male49.0%
Average age33.3
Estimated audience size8,615,818
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Bali audience in Indonesia
Age bracketShare%
16-1926%
20-2933%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Bali audience comes from Indonesia.

Worldwide audience distribution share by country for Bali
CountryShare
China15.8%
Indonesia15.0%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bali audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Bali fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~2.5M13.82×
02West Nusa Tenggara~100K1.32×
03East Java~900K1.01×
04Jakarta~700K0.96×
05Banten~300K0.85×
06Special Region of Yogyakarta~100K0.83×
07Central Java~600K0.72×
08West Java~1M0.71×
09South Sumatra~100K0.68×
10East Kalimantan~100K0.68×
11North Sulawesi~60K0.68×
12South Kalimantan~70K0.67×
13Riau Islands~60K0.67×
14East Nusa Tenggara~60K0.66×
15Central Kalimantan~50K0.66×
16Bangka-Belitung Islands~30K0.66×
17West Papua~20K0.66×
18North Kalimantan~20K0.63×
19West Kalimantan~80K0.62×
20South Sulawesi~200K0.61×
21Bengkulu~40K0.60×
22West Sulawesi~20K0.60×
23Papua (province)~30K0.59×
24Central Sulawesi~50K0.57×
25North Maluku~20K0.57×
26Maluku~20K0.56×
27Lampung~100K0.55×
28Jambi~50K0.55×
29Southeast Sulawesi~40K0.55×
30Gorontalo (disambiguation)(2)~20K0.55×
31North Sumatra~200K0.54×
32Riau~100K0.49×
33West Sumatra~60K0.42×
34Aceh~50K0.42×
Appendix

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More Island audiences in Indonesia

See Bali audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Bali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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