A data profile of the people who buy, follow and care about Bali in Australia — modelled from more than twelve digital signal sources. Bali has an estimated audience of 2,066,196 people in Australia.
The average Bali fan in Australia is 41.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Webjet, WhatsApp, Jakarta, with strongest over-indexing on Webjet (1.6× the country average).
Demographically, the Bali audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Bali fan in Australia is more female, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Webjet.
The key figures that characterise the Bali profile in Australia.
64.4% are female, 35.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 41.6 |
| Estimated audience size | 2,066,196 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 25% |
Where the Bali audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.48× | |
| 02 | Western Australia | ~300K | 1.41× | |
| 03 | South Australia | ~200K | 1.00× | |
| 04 | Victoria | ~600K | 0.93× | |
| 05 | Queensland | ~400K | 0.88× | |
| 06 | New South Wales | ~600K | 0.84× | |
| 07 | Tasmania | ~30K | 0.74× | |
| 08 | Australian Capital Territory | ~30K | 0.70× |
The strongest cross-interests of the Bali audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Traveloka | Travel & Leisure | 5.99× | ||
| 02 | Toko Baju | Shopping | 5.44× | ||
| 03 | Tokopedia | Shopping | 4.20× | ||
| 04 | Bandung | Travel & Leisure | 4.18× | ||
| 05 | Mozambique | Travel & Leisure | 4.15× | ||
| 06 | FlightAware | Travel & Leisure | 4.07× | ||
| 07 | Jakarta | Travel & Leisure | 4.01× | ||
| 08 | Kuta | Travel & Leisure | 3.76× | ||
| 09 | Medan | Travel & Leisure | 3.76× | ||
| 10 | Seminyak | Travel & Leisure | 3.66× | ||
| 11 | Outfit of the day | Fashion & Accessoires | 2.50× | ||
| 12 | Taobao | Shopping | 2.49× | ||
| 13 | Korean hip hop | Music & Radio | 2.16× | ||
| 14 | ikon | Music & Radio | 2.11× | ||
| 15 | Dailymotion | Movies & TV | 1.89× | ||
| 16 | Internet & Social Media | 1.75× | |||
| 17 | Hypermarket | Shopping | 1.66× | ||
| 18 | Thailand | Travel & Leisure | 1.64× | ||
| 19 | Webjet | Travel & Leisure | 1.60× | ||
| 20 | Package tour | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.30× | |
| Luxury Orientation | PREMIUM | 1.21× | |
| Design Affinity | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× |
Bali has an estimated audience of 2,066,196 people in Australia, concentrated in New South Wales and Victoria.
64.4% of Bali fans are female, 35.6% are male, with an average age of 41.6 years.
Bali fans show strongest brand affinity for Webjet (1.6×), WhatsApp (1.75×), and Jakarta (4.01×) over the country average.
Bali fans in Australia are most concentrated in New South Wales (reach ~600K), Victoria (reach ~600K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bali itself, the audience over-indexes on WhatsApp (1.75×), Jakarta (4.01×), Thailand (1.64×), and Mozambique (4.15×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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