A data profile of the people who buy, follow and care about Webjet in Australia — modelled from more than twelve digital signal sources. Webjet has an estimated audience of 5,964,967 people in Australia.
Webjet has an estimated audience of 5,964,967 people in Australia. 59.8% are female, 40.2% are male, average age 47.3. Top brand affinities: Google Flights, Singapore Airlines, Cathay Pacific, Emirates, Aldi.
Top brand affinities include Google Flights, Singapore Airlines, Cathay Pacific, with strongest over-indexing on Google Flights (6.57× the country average).
Demographically, the Webjet audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Webjet fan in Australia is more female, around 47.3 years old, with strong Quality Awareness tendencies and a notable affinity for Google Flights.
The key figures that characterise the Webjet profile in Australia.
59.8% are female, 40.2% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 47.3 |
| Estimated audience size | 5,964,967 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Webjet audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 94.0% |
| Japan | 2.4% |
| United States | 1.1% |
The strongest cross-interests of the Webjet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Flights | Travel & Leisure | 6.57× | ||
| 02 | Japan Airlines | Travel & Leisure | 5.90× | ||
| 03 | Cathay Pacific | Travel & Leisure | 5.03× | ||
| 04 | Fiji Airways | Travel & Leisure | 4.43× | ||
| 05 | Singapore Airlines | Travel & Leisure | 4.19× | ||
| 06 | Travel insurance | Travel & Leisure | 4.11× | ||
| 07 | Malaysia Airlines | Travel & Leisure | 3.91× | ||
| 08 | Emirates | Travel & Leisure | 3.79× | ||
| 09 | Trivago | Travel & Leisure | 3.59× | ||
| 10 | Skyscanner | Travel & Leisure | 3.27× | ||
| 11 | Expedia | Travel & Leisure | 3.17× | ||
| 12 | Qatar Airways | Travel & Leisure | 3.01× | ||
| 13 | Booking.com | Travel & Leisure | 2.81× | ||
| 14 | Airline | Travel & Leisure | 2.42× | ||
| 15 | First class travel | Travel & Leisure | 2.17× | ||
| 16 | Aldi | Shopping | 1.96× | ||
| 17 | Airbnb | Travel & Leisure | 1.79× | ||
| 18 | IKEA | Home & Garden | 1.62× | ||
| 19 | Australia Post | Business & Career | 1.62× | ||
| 20 | Dan Murphy's | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.08× | |
| Travelling | THRILL | 1.79× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.80× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Webjet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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