A data profile of the people who buy, follow and care about Airline in Australia — modelled from more than twelve digital signal sources. Airline has an estimated audience of 3,648,633 people in Australia.
The average Airline fan in Australia is 44.4 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Virgin Australia, Singapore Airlines, Webjet, with strongest over-indexing on Virgin Australia (3.73× the country average).
Demographically, the Airline audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Airline fan in Australia is balanced, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Virgin Australia.
The key figures that characterise the Airline profile in Australia.
53.4% are female, 46.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 44.4 |
| Estimated audience size | 3,648,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Airline audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 5.0% |
| Italy | 4.0% |
Where the Airline audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.21× | |
| 02 | Western Australia | ~500K | 1.04× | |
| 03 | Tasmania | ~80K | 1.04× | |
| 04 | Queensland | ~900K | 1.00× | |
| 05 | South Australia | ~300K | 0.93× | |
| 06 | Victoria | ~1M | 0.91× | |
| 07 | Australian Capital Territory | ~70K | 0.91× | |
| 08 | New South Wales | ~1M | 0.87× |
The strongest cross-interests of the Airline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Singapore Airlines | Travel & Leisure | 4.30× | ||
| 02 | Virgin Australia | Music & Radio | 3.73× | ||
| 03 | Thai Airways | Travel & Leisure | 3.70× | ||
| 04 | Cathay Pacific | Travel & Leisure | 3.68× | ||
| 05 | Air New Zealand | Travel & Leisure | 3.14× | ||
| 06 | Qatar Airways | Travel & Leisure | 2.56× | ||
| 07 | Emirates | Travel & Leisure | 2.47× | ||
| 08 | Webjet | Travel & Leisure | 2.42× | ||
| 09 | Aircraft | Cars & Mobility | 2.36× | ||
| 10 | Skyscanner | Travel & Leisure | 2.21× | ||
| 11 | Airport | Travel & Leisure | 2.02× | ||
| 12 | United States | Travel & Leisure | 1.98× | ||
| 13 | Travel website | Travel & Leisure | 1.93× | ||
| 14 | Flight Centre | Travel & Leisure | 1.83× | ||
| 15 | Airplane | Cars & Mobility | 1.72× | ||
| 16 | Ticketek | Travel & Leisure | 1.71× | ||
| 17 | Japan | Travel & Leisure | 1.69× | ||
| 18 | Aviation | Business & Career | 1.65× | ||
| 19 | Bureau of Meteorology | Home & Garden | 1.57× | ||
| 20 | Resort | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.74× | |
| Community Orientation | OPEN | 1.32× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Social Media Usage | JOY | 0.95× | |
| Sports Activity | POWER | 0.98× |
Airline has an estimated audience of 3,648,633 people in Australia, concentrated in New South Wales and Victoria.
53.4% of Airline fans are female, 46.6% are male, with an average age of 44.4 years.
Airline fans show strongest brand affinity for Virgin Australia (3.73×), Singapore Airlines (4.3×), and Webjet (2.42×) over the country average.
Airline fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Airline itself, the audience over-indexes on Singapore Airlines (4.3×), Webjet (2.42×), Bureau of Meteorology (1.57×), and United States (1.98×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Airline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.