A data profile of the people who buy, follow and care about Ticketek in Australia — modelled from more than twelve digital signal sources. Ticketek has an estimated audience of 5,684,262 people in Australia.
Ticketek has an estimated audience of 5,684,262 people in Australia. 63.1% are female, 36.9% are male, average age 44.1. Top brand affinities: Aldi, Singapore Airlines, Discount stores, Real property, Airline.
Top brand affinities include Aldi, Singapore Airlines, Discount stores, with strongest over-indexing on Aldi (1.54× the country average).
Demographically, the Ticketek audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical Ticketek fan in Australia is more female, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Aldi.
The key figures that characterise the Ticketek profile in Australia.
63.1% are female, 36.9% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 44.1 |
| Estimated audience size | 5,684,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Ticketek audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 95.6% |
| United Kingdom | 1.7% |
| United States | 0.6% |
The strongest cross-interests of the Ticketek audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lin-Manuel Miranda | Movies & TV | 5.46× | ||
| 02 | Disney on Ice | Travel & Leisure | 4.55× | ||
| 03 | Bryce Dallas Howard | Movies & TV | 3.83× | ||
| 04 | Harry Styles | Music & Radio | 2.70× | ||
| 05 | A-League | Sports | 2.24× | ||
| 06 | Day spa | Beauty & Wellness | 2.14× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.03× | ||
| 08 | Nicole Kidman | Movies & TV | 1.83× | ||
| 09 | Sun tanning | Beauty & Wellness | 1.73× | ||
| 10 | ABC | Movies & TV | 1.72× | ||
| 11 | Airline | Travel & Leisure | 1.71× | ||
| 12 | Emirates | Travel & Leisure | 1.71× | ||
| 13 | Real property | Home & Garden | 1.62× | ||
| 14 | Singapore Airlines | Travel & Leisure | 1.61× | ||
| 15 | Zoo | Kids & Family | 1.61× | ||
| 16 | Cappuccino | Food & Beverages | 1.61× | ||
| 17 | Espresso | Food & Beverages | 1.58× | ||
| 18 | Discount stores | Shopping | 1.57× | ||
| 19 | Blanket | Home & Garden | 1.55× | ||
| 20 | Aldi | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.41× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.85× | |
| Sustainability | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ticketek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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