A data profile of the people who buy, follow and care about Zoo in Australia — modelled from more than twelve digital signal sources. Zoo has an estimated audience of 2,928,157 people in Australia.
The average Zoo fan in Australia is 45.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Spotlights, River cruise, Spotlight (software), with strongest over-indexing on Spotlights (1.85× the country average).
Demographically, the Zoo audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Zoo fan in Australia is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Spotlights.
The key figures that characterise the Zoo profile in Australia.
65.7% are female, 34.3% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 45.4 |
| Estimated audience size | 2,928,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Zoo audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 8.1% |
| France | 6.6% |
Where the Zoo audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~100K | 1.55× | |
| 02 | Australian Capital Territory | ~80K | 1.21× | |
| 03 | New South Wales | ~1M | 1.05× | |
| 04 | Queensland | ~600K | 0.92× | |
| 05 | Victoria | ~800K | 0.91× | |
| 06 | Western Australia | ~300K | 0.86× | |
| 07 | South Australia | ~200K | 0.86× | |
| 08 | Northern Territory | ~20K | 0.72× |
The strongest cross-interests of the Zoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | River cruise | Travel & Leisure | 4.97× | ||
| 02 | Animal husbandry | Politics & Society | 2.17× | ||
| 03 | Crochet | Home & Garden | 2.17× | ||
| 04 | Sewing | Home & Garden | 2.07× | ||
| 05 | Flowering plant | Home & Garden | 1.95× | ||
| 06 | Veterinary medicine | Business & Career | 1.86× | ||
| 07 | Spotlights | Music & Radio | 1.85× | ||
| 08 | Spotlight (software) | Technology & Electronics | 1.83× | ||
| 09 | Grandparent | Kids & Family | 1.79× | ||
| 10 | Culinary art | Arts & Culture | 1.71× | ||
| 11 | Woman | Kids & Family | 1.68× | ||
| 12 | Animal welfare | Politics & Society | 1.68× | ||
| 13 | Toddler | Kids & Family | 1.66× | ||
| 14 | Webjet | Travel & Leisure | 1.65× | ||
| 15 | Wildlife | Travel & Leisure | 1.63× | ||
| 16 | Volunteering | Politics & Society | 1.62× | ||
| 17 | Ticketek | Travel & Leisure | 1.61× | ||
| 18 | Bureau of Meteorology | Home & Garden | 1.57× | ||
| 19 | Dog breed | Pets & Animals | 1.53× | ||
| 20 | Nonprofit organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Creativity | OPEN | 1.30× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Quality Awareness | PREMIUM | 0.79× |
Zoo has an estimated audience of 2,928,157 people in Australia, concentrated in New South Wales and Victoria.
65.7% of Zoo fans are female, 34.3% are male, with an average age of 45.4 years.
Zoo fans show strongest brand affinity for Spotlights (1.85×), River cruise (4.97×), and Spotlight (software) (1.83×) over the country average.
Zoo fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Zoo itself, the audience over-indexes on River cruise (4.97×), Spotlight (software) (1.83×), Woman (1.68×), and Bureau of Meteorology (1.57×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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