A data profile of the people who buy, follow and care about Toddler in Australia — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 3,797,890 people in Australia.
Toddler has an estimated audience of 3,797,890 people in Australia. 81.9% are female, 18.1% are male, average age 40.7. Top brand affinities: Aldi, Child care, Peter Alexander, IKEA, Do it yourself (DIY).
Top brand affinities include Aldi, Child care, Peter Alexander, with strongest over-indexing on Aldi (2.16× the country average).
Demographically, the Toddler audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Travelling.
The typical Toddler fan in Australia is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Toddler profile in Australia.
81.9% are female, 18.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 40.7 |
| Estimated audience size | 3,797,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Toddler audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's literature | Literature | 3.41× | ||
| 02 | Diaper | Kids & Family | 3.28× | ||
| 03 | Huggies | Kids & Family | 3.19× | ||
| 04 | Child care | Kids & Family | 2.90× | ||
| 05 | Blanket | Home & Garden | 2.66× | ||
| 06 | Children's clothing | Fashion & Accessoires | 2.23× | ||
| 07 | Aldi | Shopping | 2.16× | ||
| 08 | Natural skin care | Beauty & Wellness | 2.03× | ||
| 09 | Peter Alexander | Music & Radio | 1.95× | ||
| 10 | Department store | Shopping | 1.73× | ||
| 11 | Knitting | Home & Garden | 1.69× | ||
| 12 | Discount stores | Shopping | 1.64× | ||
| 13 | Real property | Home & Garden | 1.62× | ||
| 14 | Local food | Food & Beverages | 1.61× | ||
| 15 | Refrigerator | Home & Garden | 1.60× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.56× | ||
| 17 | IKEA | Home & Garden | 1.55× | ||
| 18 | Skin care | Beauty & Wellness | 1.52× | ||
| 19 | Target Corporation | Shopping | 1.51× | ||
| 20 | Cotton On | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.69× | |
| Travelling | THRILL | 1.67× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.98× | |
| Urban Lifestyle | OPEN | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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