A data profile of the people who buy, follow and care about Toddler in Poland — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 1,844,399 people in Poland.
Toddler has an estimated audience of 1,844,399 people in Poland. 80.7% are female, 19.3% are male, average age 35.3. Top brand affinities: Kindergarten, Diaper, Child care, Fast food, PUDELEK.
Top brand affinities include Kindergarten, Diaper, Child care, with strongest over-indexing on Kindergarten (3.15× the country average).
Demographically, the Toddler audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical Toddler fan in Poland is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Kindergarten.
The key figures that characterise the Toddler profile in Poland.
80.7% are female, 19.3% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 35.3 |
| Estimated audience size | 1,844,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Toddler audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diaper | Kids & Family | 7.36× | ||
| 02 | Philips AVENT | Kids & Family | 5.71× | ||
| 03 | Child safety seat | Kids & Family | 4.77× | ||
| 04 | Kindergarten | Kids & Family | 3.15× | ||
| 05 | Child care | Kids & Family | 3.09× | ||
| 06 | Deichmann | Shopping | 2.87× | ||
| 07 | PUDELEK | News | 2.81× | ||
| 08 | Fast food | Food & Beverages | 2.67× | ||
| 09 | Renovation | Home & Garden | 2.66× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.12× | ||
| 11 | Rossmann | Shopping | 2.11× | ||
| 12 | Skin care | Beauty & Wellness | 2.03× | ||
| 13 | Pepco | Fashion & Accessoires | 1.98× | ||
| 14 | Flower | Home & Garden | 1.89× | ||
| 15 | Toys | Games | 1.82× | ||
| 16 | Castorama | Shopping | 1.73× | ||
| 17 | Empik | Shopping | 1.63× | ||
| 18 | Kaufland | Shopping | 1.58× | ||
| 19 | Auchan | Shopping | 1.51× | ||
| 20 | Hair products | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.05× | |
| Price Sensitivity | PREMIUM | 1.93× | |
| Sustainability | BALANCE | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.97× | |
| Spirituality | BALANCE | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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