A data profile of the people who buy, follow and care about Child care in Poland — modelled from more than twelve digital signal sources. Child care has an estimated audience of 3,027,977 people in Poland.
Child care has an estimated audience of 3,027,977 people in Poland. 80.0% are female, 20.0% are male, average age 41.3. Top brand affinities: Smyk, Educational toy, Child safety seat, Infant bodysuit, Parenting.
Top brand affinities include Smyk, Educational toy, Child safety seat, with strongest over-indexing on Smyk (4.35× the country average).
Demographically, the Child care audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Child care fan in Poland is more female, around 41.3 years old, with strong Individualism tendencies and a notable affinity for Smyk.
The key figures that characterise the Child care profile in Poland.
80.0% are female, 20.0% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 41.3 |
| Estimated audience size | 3,027,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 23% | |
| 30-39 | 29% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Child care audience comes from Poland.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.6% |
| Brazil | 5.0% |
The strongest cross-interests of the Child care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant bodysuit | Kids & Family | 6.70× | ||
| 02 | Child safety seat | Kids & Family | 6.69× | ||
| 03 | Educational toy | Kids & Family | 6.61× | ||
| 04 | Pacifier | Kids & Family | 6.55× | ||
| 05 | Baby transport | Kids & Family | 5.69× | ||
| 06 | Digital Trends | Technology & Electronics | 5.18× | ||
| 07 | Day care | Health | 4.54× | ||
| 08 | Breastfeeding | Kids & Family | 4.36× | ||
| 09 | Smyk | Shopping | 4.35× | ||
| 10 | Grandparent | Kids & Family | 4.15× | ||
| 11 | Child development | Business & Career | 3.67× | ||
| 12 | Kindergarten | Kids & Family | 2.86× | ||
| 13 | Parenting | Kids & Family | 2.50× | ||
| 14 | Parent | Kids & Family | 2.44× | ||
| 15 | Rossmann | Shopping | 2.42× | ||
| 16 | Children's clothing | Fashion & Accessoires | 2.23× | ||
| 17 | Skirt | Fashion & Accessoires | 2.12× | ||
| 18 | Infant | Kids & Family | 1.98× | ||
| 19 | Home improvement | Home & Garden | 1.67× | ||
| 20 | IKEA | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 4.32× | |
| Need for Security | CONSERVATISM | 1.24× | |
| Travelling | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.32× | |
| Healthy Lifestyle | BALANCE | 0.57× | |
| Urban Lifestyle | OPEN | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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