A data profile of the people who buy, follow and care about Child care in Indonesia — modelled from more than twelve digital signal sources. Child care has an estimated audience of 3,710,541 people in Indonesia.
The average Child care fan in Indonesia is 35.9 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Baby powder, Child development, Infant clothing, with strongest over-indexing on Baby powder (3.98× the country average).
Demographically, the Child care audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Child care fan in Indonesia is more female, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Baby powder.
The key figures that characterise the Child care profile in Indonesia.
72.0% are female, 28.0% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 35.9 |
| Estimated audience size | 3,710,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 39% | |
| 30-39 | 28% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Child care audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.6% |
| Brazil | 5.0% |
Where the Child care audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~100K | 1.95× | |
| 02 | Southeast Sulawesi | ~30K | 1.23× | |
| 03 | Bangka-Belitung Islands | ~20K | 1.07× | |
| 04 | Papua (province) | ~20K | 1.06× | |
| 05 | North Sulawesi | ~40K | 1.05× | |
| 06 | Central Kalimantan | ~30K | 1.03× | |
| 07 | North Maluku | ~10K | 1.03× | |
| 08 | Maluku | ~20K | 1.02× | |
| 09 | West Nusa Tenggara | ~50K | 1.01× | |
| 10 | Riau Islands | ~40K | 1.01× | |
| 11 | East Nusa Tenggara | ~40K | 1.01× | |
| 12 | Bengkulu | ~30K | 1.01× | |
| 13 | Jambi | ~40K | 1.00× | |
| 14 | Central Sulawesi | ~30K | 1.00× | |
| 15 | North Kalimantan | ~10K | 1.00× | |
| 16 | West Papua | ~10K | 1.00× | |
| 17 | Gorontalo (disambiguation)(2) | ~20K | 0.99× | |
| 18 | West Sulawesi | ~20K | 0.99× | |
| 19 | West Kalimantan | ~50K | 0.98× | |
| 20 | Aceh | ~50K | 0.98× | |
| 21 | South Kalimantan | ~50K | 0.98× | |
| 22 | South Sulawesi | ~100K | 0.97× | |
| 23 | West Sumatra | ~60K | 0.97× | |
| 24 | Riau | ~80K | 0.96× | |
| 25 | Lampung | ~70K | 0.96× | |
| 26 | East Kalimantan | ~60K | 0.96× | |
| 27 | South Sumatra | ~90K | 0.95× | |
| 28 | Special Region of Yogyakarta | ~60K | 0.94× | |
| 29 | North Sumatra | ~200K | 0.92× | |
| 30 | Banten | ~100K | 0.89× | |
| 31 | Jakarta | ~200K | 0.84× | |
| 32 | Central Java | ~300K | 0.83× | |
| 33 | East Java | ~300K | 0.81× | |
| 34 | West Java | ~400K | 0.73× |
The strongest cross-interests of the Child care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cloth diaper | Kids & Family | 4.87× | ||
| 02 | Pampers | Kids & Family | 4.52× | ||
| 03 | Nursing bra | Fashion & Accessoires | 4.47× | ||
| 04 | Infant bodysuit | Kids & Family | 4.10× | ||
| 05 | Child development | Business & Career | 4.05× | ||
| 06 | Baby powder | Kids & Family | 3.98× | ||
| 07 | Infant clothing | Kids & Family | 3.91× | ||
| 08 | Baby toys | Kids & Family | 3.81× | ||
| 09 | Babywearing | Kids & Family | 3.75× | ||
| 10 | Diaper bag | Kids & Family | 3.70× | ||
| 11 | Infant bed | Home & Garden | 3.68× | ||
| 12 | Baby food | Kids & Family | 3.39× | ||
| 13 | Toddler | Kids & Family | 3.11× | ||
| 14 | Foundation (cosmetics) | Beauty & Wellness | 2.52× | ||
| 15 | Tunic | Fashion & Accessoires | 2.33× | ||
| 16 | Shawl | Fashion & Accessoires | 2.19× | ||
| 17 | Breastfeeding | Kids & Family | 2.12× | ||
| 18 | Kebaya | Fashion & Accessoires | 1.96× | ||
| 19 | Pregnancy | Kids & Family | 1.92× | ||
| 20 | Parenting | Kids & Family | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 4.25× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Healthy Lifestyle | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.39× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Risk Appetite | THRILL | 0.58× |
Child care has an estimated audience of 3,710,541 people in Indonesia, concentrated in West Java and East Java.
72.0% of Child care fans are female, 28.0% are male, with an average age of 35.9 years.
Child care fans show strongest brand affinity for Baby powder (3.98×), Child development (4.05×), and Infant clothing (3.91×) over the country average.
Child care fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Child care itself, the audience over-indexes on Child development (4.05×), Infant clothing (3.91×), Toddler (3.11×), and Infant bodysuit (4.1×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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