A data profile of the people who buy, follow and care about Baby powder in Indonesia — modelled from more than twelve digital signal sources. Baby powder has an estimated audience of 3,064,334 people in Indonesia.
Baby powder has an estimated audience of 3,064,334 people in Indonesia. 73.8% are female, 26.2% are male, average age 31.6. Top brand affinities: Pampers, Kitchenware, Day spa, Anti-aging cream, Child care.
Top brand affinities include Pampers, Kitchenware, Day spa, with strongest over-indexing on Pampers (8.91× the country average).
Demographically, the Baby powder audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Baby powder fan in Indonesia is more female, around 31.6 years old, with strong Quality Awareness tendencies and a notable affinity for Pampers.
The key figures that characterise the Baby powder profile in Indonesia.
73.8% are female, 26.2% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 31.6 |
| Estimated audience size | 3,064,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 38% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Baby powder audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 29.0% |
| United States | 12.9% |
| Indonesia | 4.3% |
The strongest cross-interests of the Baby powder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maternity clothing | Fashion & Accessoires | 11.74× | ||
| 02 | Babysitting | Kids & Family | 10.91× | ||
| 03 | Pampers | Kids & Family | 8.91× | ||
| 04 | Day spa | Beauty & Wellness | 8.46× | ||
| 05 | Kitchenware | Home & Garden | 4.98× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 3.98× | ||
| 07 | Child care | Kids & Family | 3.98× | ||
| 08 | Bedroom furniture | Home & Garden | 3.98× | ||
| 09 | Hair removal | Beauty & Wellness | 3.94× | ||
| 10 | Online food ordering | Food & Beverages | 3.06× | ||
| 11 | Wedding Planners | Kids & Family | 2.92× | ||
| 12 | Children's clothing | Fashion & Accessoires | 2.75× | ||
| 13 | Bakery | Food & Beverages | 2.62× | ||
| 14 | Outerwear | Fashion & Accessoires | 2.60× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 2.57× | ||
| 16 | Business class | Travel & Leisure | 2.49× | ||
| 17 | Kebaya | Fashion & Accessoires | 2.29× | ||
| 18 | Local food | Food & Beverages | 2.27× | ||
| 19 | Milk | Food & Beverages | 2.17× | ||
| 20 | Personal care | Health | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.56× | |
| Design Affinity | PREMIUM | 2.38× | |
| DIY Mentality | THRILL | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Extroversion | THRILL | 0.76× | |
| Spirituality | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Baby powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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