A data profile of the people who buy, follow and care about Personal care in Indonesia — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 6,843,651 people in Indonesia.
The average Personal care fan in Indonesia is 36.1 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Tunic, Kebaya, Web fiction, with strongest over-indexing on Tunic (1.73× the country average).
Demographically, the Personal care audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Personal care fan in Indonesia is more female, around 36.1 years old, with strong Individualism tendencies and a notable affinity for Tunic.
The key figures that characterise the Personal care profile in Indonesia.
61.7% are female, 38.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 36.1 |
| Estimated audience size | 6,843,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 32% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Personal care audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
Where the Personal care audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Papua | ~30K | 1.25× | |
| 02 | Gorontalo (disambiguation)(2) | ~30K | 1.13× | |
| 03 | West Sulawesi | ~30K | 1.07× | |
| 04 | North Kalimantan | ~20K | 1.07× | |
| 05 | North Maluku | ~30K | 1.06× | |
| 06 | Bangka-Belitung Islands | ~40K | 1.05× | |
| 07 | Maluku | ~30K | 1.04× | |
| 08 | Bengkulu | ~60K | 1.03× | |
| 09 | Papua (province) | ~40K | 1.01× | |
| 10 | North Sulawesi | ~70K | 1.00× | |
| 11 | Central Kalimantan | ~60K | 1.00× | |
| 12 | Southeast Sulawesi | ~50K | 1.00× | |
| 13 | Central Sulawesi | ~60K | 0.99× | |
| 14 | East Nusa Tenggara | ~70K | 0.98× | |
| 15 | Banten | ~300K | 0.97× | |
| 16 | Jambi | ~80K | 0.97× | |
| 17 | West Kalimantan | ~90K | 0.95× | |
| 18 | Aceh | ~90K | 0.95× | |
| 19 | South Kalimantan | ~80K | 0.95× | |
| 20 | West Nusa Tenggara | ~80K | 0.95× | |
| 21 | Riau Islands | ~70K | 0.95× | |
| 22 | South Sulawesi | ~200K | 0.94× | |
| 23 | Lampung | ~100K | 0.94× | |
| 24 | South Sumatra | ~200K | 0.93× | |
| 25 | West Sumatra | ~100K | 0.93× | |
| 26 | Riau | ~100K | 0.92× | |
| 27 | Bali | ~100K | 0.92× | |
| 28 | East Kalimantan | ~100K | 0.92× | |
| 29 | Jakarta | ~500K | 0.91× | |
| 30 | Special Region of Yogyakarta | ~100K | 0.90× | |
| 31 | North Sumatra | ~300K | 0.85× | |
| 32 | Central Java | ~500K | 0.80× | |
| 33 | West Java | ~800K | 0.77× | |
| 34 | East Java | ~600K | 0.76× |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web fiction | Literature | 2.25× | ||
| 02 | Nivea | Beauty & Wellness | 2.24× | ||
| 03 | Vaseline | Beauty & Wellness | 2.17× | ||
| 04 | Baby powder | Kids & Family | 1.89× | ||
| 05 | Cetaphil | Beauty & Wellness | 1.89× | ||
| 06 | Mascara | Beauty & Wellness | 1.79× | ||
| 07 | Foundation (cosmetics) | Beauty & Wellness | 1.74× | ||
| 08 | Tunic | Fashion & Accessoires | 1.73× | ||
| 09 | Sunscreen | Beauty & Wellness | 1.70× | ||
| 10 | Breastfeeding | Kids & Family | 1.67× | ||
| 11 | Garnier | Beauty & Wellness | 1.67× | ||
| 12 | BB cream | Beauty & Wellness | 1.62× | ||
| 13 | Facial | Beauty & Wellness | 1.61× | ||
| 14 | Kebaya | Fashion & Accessoires | 1.60× | ||
| 15 | Lipstick | Beauty & Wellness | 1.58× | ||
| 16 | Eyelash extensions | Beauty & Wellness | 1.58× | ||
| 17 | Eyebrow | Beauty & Wellness | 1.53× | ||
| 18 | Concealer | Beauty & Wellness | 1.53× | ||
| 19 | Pajamas | Fashion & Accessoires | 1.52× | ||
| 20 | Eyelash | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.61× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Risk Appetite | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.36× | |
| Patriotism | CONSERVATISM | 0.39× | |
| Early Adopter Mentality | POWER | 0.46× |
Personal care has an estimated audience of 6,843,651 people in Indonesia, concentrated in West Java and East Java.
61.7% of Personal care fans are female, 38.3% are male, with an average age of 36.1 years.
Personal care fans show strongest brand affinity for Tunic (1.73×), Kebaya (1.6×), and Web fiction (2.25×) over the country average.
Personal care fans in Indonesia are most concentrated in West Java (reach ~800K), East Java (reach ~600K), and Central Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Personal care itself, the audience over-indexes on Kebaya (1.6×), Web fiction (2.25×), Facial (1.61×), and Breastfeeding (1.67×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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