Rascasse Audience Intelligence

Breastfeeding Audience in Indonesia

A data profile of the people who buy, follow and care about Breastfeeding in Indonesia — modelled from more than twelve digital signal sources. Breastfeeding has an estimated audience of 4,216,732 people in Indonesia.

#314among Topic in Indonesia
#17in Kids & Family

The average Breastfeeding fan in Indonesia is 31.8 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Breastfeeding profile in Indonesia.

Audience size
4.2M
in Indonesia
Gender
76.9%♀
23.1% male
Age
31.8
average years
Country rank
#431
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breastfeeding fans

76.9% are female, 23.1% are male, average age 31.8.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Breastfeeding audience in Indonesia
MetricValue
Female76.9%
Male23.1%
Average age31.8
Estimated audience size4,216,732
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Breastfeeding audience in Indonesia
Age bracketShare%
16-1925%
20-2940%
30-3921%
40-499%
50+5%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Breastfeeding audience comes from Indonesia.

Worldwide audience distribution share by country for Breastfeeding
CountryShare
United States15.0%
Indonesia5.1%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breastfeeding audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Breastfeeding fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~500K1.41×
02Central Java~500K1.34×
03East Java~600K1.29×
04Special Region of Yogyakarta~90K1.25×
05South Kalimantan~70K1.25×
06Lampung~100K1.22×
07South Sumatra~100K1.17×
08Jambi~60K1.17×
09Banten~200K1.14×
10West Java~800K1.13×
11East Kalimantan~80K1.10×
12Riau Islands~50K1.09×
13North Sumatra~200K1.08×
14Aceh~60K1.08×
15Riau~100K1.06×
16Central Kalimantan~40K1.06×
17West Sumatra~70K1.03×
18Bengkulu~30K1.00×
19West Papua~10K1.00×
20North Kalimantan~10K0.98×
21West Kalimantan~60K0.97×
22Papua (province)~20K0.97×
23Bangka-Belitung Islands~20K0.97×
24West Sulawesi~20K0.97×
25Gorontalo (disambiguation)(2)~20K0.96×
26Bali~80K0.94×
27Maluku~20K0.94×
28North Maluku~10K0.94×
29North Sulawesi~40K0.93×
30South Sulawesi~100K0.92×
31Southeast Sulawesi~30K0.91×
32West Nusa Tenggara~50K0.90×
33Central Sulawesi~30K0.90×
34East Nusa Tenggara~40K0.87×
Appendix

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More Kids & Family audiences in Indonesia

See Breastfeeding audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Breastfeeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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