A data profile of the people who buy, follow and care about Breastfeeding in Malaysia — modelled from more than twelve digital signal sources. Breastfeeding has an estimated audience of 2,191,994 people in Malaysia.
The average Breastfeeding fan in Malaysia is 36.3 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Kebaya, Bawal, Shawl, with strongest over-indexing on Kebaya (2.05× the country average).
Demographically, the Breastfeeding audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Individualism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Breastfeeding fan in Malaysia is more female, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Kebaya.
The key figures that characterise the Breastfeeding profile in Malaysia.
78.5% are female, 21.5% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 36.3 |
| Estimated audience size | 2,191,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 34% | |
| 30-39 | 26% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Breastfeeding audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.0% |
| Indonesia | 5.1% |
| Brazil | 4.7% |
Where the Breastfeeding audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kedah | ~200K | 1.33× | |
| 02 | Kuala Lumpur | ~500K | 1.22× | |
| 03 | Perak | ~200K | 1.22× | |
| 04 | Terengganu | ~100K | 1.22× | |
| 05 | Kelantan | ~100K | 1.17× | |
| 06 | Pahang | ~100K | 1.12× | |
| 07 | Selangor | ~700K | 1.08× | |
| 08 | Johor | ~300K | 1.05× | |
| 09 | Negeri Sembilan | ~100K | 1.00× | |
| 10 | Malacca | ~80K | 0.98× | |
| 11 | Sabah | ~200K | 0.94× | |
| 12 | Sarawak | ~200K | 0.94× | |
| 13 | Penang | ~100K | 0.90× | |
| 14 | Labuan | ~20K | 0.89× | |
| 15 | Perlis | ~30K | 0.88× | |
| 16 | Putrajaya | ~10K | 0.82× |
The strongest cross-interests of the Breastfeeding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tunic | Fashion & Accessoires | 2.68× | ||
| 02 | Crêpe | Food & Beverages | 2.13× | ||
| 03 | Chiffon (fabric) | Fashion & Accessoires | 2.13× | ||
| 04 | Sarong | Fashion & Accessoires | 2.07× | ||
| 05 | Kebaya | Fashion & Accessoires | 2.05× | ||
| 06 | Baju Kurung | Travel & Leisure | 1.99× | ||
| 07 | Tudong | Fashion & Accessoires | 1.96× | ||
| 08 | Freckle | Beauty & Wellness | 1.91× | ||
| 09 | Bawal | Fashion & Accessoires | 1.88× | ||
| 10 | Shawl | Fashion & Accessoires | 1.86× | ||
| 11 | Headscarf | Fashion & Accessoires | 1.84× | ||
| 12 | Baby food | Kids & Family | 1.81× | ||
| 13 | Plus-size clothing | Fashion & Accessoires | 1.80× | ||
| 14 | Scarf | Fashion & Accessoires | 1.75× | ||
| 15 | Blouse | Fashion & Accessoires | 1.66× | ||
| 16 | Skirt | Fashion & Accessoires | 1.60× | ||
| 17 | Bridesmaid | Kids & Family | 1.59× | ||
| 18 | Child care | Kids & Family | 1.54× | ||
| 19 | Batik | Fashion & Accessoires | 1.54× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.63× | |
| Social Media Usage | JOY | 1.07× | |
| Early Adopter Mentality | POWER | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Family Orientation | CONSERVATISM | 0.67× | |
| Travelling | THRILL | 0.77× |
Breastfeeding has an estimated audience of 2,191,994 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
78.5% of Breastfeeding fans are female, 21.5% are male, with an average age of 36.3 years.
Breastfeeding fans show strongest brand affinity for Kebaya (2.05×), Bawal (1.88×), and Shawl (1.86×) over the country average.
Breastfeeding fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Breastfeeding itself, the audience over-indexes on Bawal (1.88×), Shawl (1.86×), Blouse (1.66×), and Scarf (1.75×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Breastfeeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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