A data profile of the people who buy, follow and care about Batik in Malaysia — modelled from more than twelve digital signal sources. Batik has an estimated audience of 2,102,354 people in Malaysia.
The average Batik fan in Malaysia is 35.6 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Telegram, Hijab, Google Maps, with strongest over-indexing on Telegram (2.32× the country average).
Demographically, the Batik audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Batik fan in Malaysia is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Telegram.
The key figures that characterise the Batik profile in Malaysia.
73.0% are female, 27.0% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 35.6 |
| Estimated audience size | 2,102,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Batik audience comes from Malaysia.
| Country | Share |
|---|---|
| Indonesia | 49.1% |
| Malaysia | 20.3% |
| United States | 2.9% |
Where the Batik audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~700K | 1.87× | |
| 02 | Selangor | ~1M | 1.68× | |
| 03 | Penang | ~200K | 1.35× | |
| 04 | Sarawak | ~200K | 1.32× | |
| 05 | Kelantan | ~100K | 1.01× | |
| 06 | Johor | ~300K | 0.99× | |
| 07 | Sabah | ~200K | 0.96× | |
| 08 | Malacca | ~70K | 0.94× | |
| 09 | Putrajaya | ~10K | 0.92× | |
| 10 | Negeri Sembilan | ~90K | 0.89× | |
| 11 | Kedah | ~100K | 0.85× | |
| 12 | Perak | ~100K | 0.83× | |
| 13 | Pahang | ~80K | 0.83× | |
| 14 | Terengganu | ~70K | 0.81× | |
| 15 | Labuan | ~10K | 0.67× | |
| 16 | Perlis | ~20K | 0.64× |
The strongest cross-interests of the Batik audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Abaya | Fashion & Accessoires | 4.34× | ||
| 02 | Hijab | Politics & Society | 3.49× | ||
| 03 | Ramadan (calendar month) | Politics & Society | 2.74× | ||
| 04 | Telegram | Internet & Social Media | 2.32× | ||
| 05 | Plus-size clothing | Fashion & Accessoires | 2.24× | ||
| 06 | Anwar Ibrahim | Politics & Society | 2.08× | ||
| 07 | Kosmo! | News | 1.88× | ||
| 08 | Google Maps | Internet & Social Media | 1.84× | ||
| 09 | Fasting | Health | 1.83× | ||
| 10 | Bakery | Food & Beverages | 1.72× | ||
| 11 | Child care | Kids & Family | 1.72× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.70× | ||
| 13 | Online banking | Business & Career | 1.62× | ||
| 14 | IKEA | Home & Garden | 1.62× | ||
| 15 | Skin care | Beauty & Wellness | 1.59× | ||
| 16 | Malaysiakini | News | 1.55× | ||
| 17 | Discount stores | Shopping | 1.55× | ||
| 18 | Supermarket | Shopping | 1.55× | ||
| 19 | Personal care | Health | 1.53× | ||
| 20 | Organic food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.38× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Creativity | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.90× | |
| Career Orientation | POWER | 0.90× | |
| Sustainability | BALANCE | 0.92× |
Batik has an estimated audience of 2,102,354 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
73.0% of Batik fans are female, 27.0% are male, with an average age of 35.6 years.
Batik fans show strongest brand affinity for Telegram (2.32×), Hijab (3.49×), and Google Maps (1.84×) over the country average.
Batik fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Batik itself, the audience over-indexes on Hijab (3.49×), Google Maps (1.84×), Malaysiakini (1.55×), and Abaya (4.34×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Batik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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