A data profile of the people who buy, follow and care about Discount stores in Malaysia — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 3,305,678 people in Malaysia.
The average Discount stores fan in Malaysia is 39.0 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Child, Monarchy, Infant, with strongest over-indexing on Child (1.78× the country average).
Demographically, the Discount stores audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Discount stores fan in Malaysia is more female, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Child.
The key figures that characterise the Discount stores profile in Malaysia.
57.9% are female, 42.1% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 39.0 |
| Estimated audience size | 3,305,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Discount stores audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~20K | 1.19× | |
| 02 | Terengganu | ~100K | 1.04× | |
| 03 | Kelantan | ~200K | 1.03× | |
| 04 | Malacca | ~100K | 1.02× | |
| 05 | Pahang | ~200K | 1.01× | |
| 06 | Negeri Sembilan | ~200K | 1.00× | |
| 07 | Kedah | ~200K | 0.98× | |
| 08 | Sabah | ~300K | 0.96× | |
| 09 | Sarawak | ~300K | 0.96× | |
| 10 | Perak | ~300K | 0.96× | |
| 11 | Penang | ~200K | 0.96× | |
| 12 | Johor | ~400K | 0.93× | |
| 13 | Selangor | ~900K | 0.92× | |
| 14 | Kuala Lumpur | ~500K | 0.88× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant bodysuit | Kids & Family | 3.36× | ||
| 02 | Household goods | Home & Garden | 2.83× | ||
| 03 | Home shopping | Shopping | 2.51× | ||
| 04 | Government | Politics & Society | 2.40× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.31× | ||
| 06 | Kebaya | Fashion & Accessoires | 2.11× | ||
| 07 | kumpulan wang simpanan pekerja | Business & Career | 1.94× | ||
| 08 | Skirt | Fashion & Accessoires | 1.89× | ||
| 09 | Infant | Kids & Family | 1.79× | ||
| 10 | Child | Kids & Family | 1.78× | ||
| 11 | Scarf | Fashion & Accessoires | 1.77× | ||
| 12 | Skin care | Beauty & Wellness | 1.75× | ||
| 13 | Shawl | Fashion & Accessoires | 1.75× | ||
| 14 | Personal care | Health | 1.72× | ||
| 15 | Grocery store | Food & Beverages | 1.71× | ||
| 16 | Blouse | Fashion & Accessoires | 1.69× | ||
| 17 | Gift | Shopping | 1.53× | ||
| 18 | Discounts and allowances | Shopping | 1.53× | ||
| 19 | Health & wellness | Health | 1.52× | ||
| 20 | Monarchy | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.70× | |
| Individualism | JOY | 1.98× | |
| Travelling | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Career Orientation | POWER | 0.76× | |
| Need for Security | CONSERVATISM | 0.94× |
Discount stores has an estimated audience of 3,305,678 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
57.9% of Discount stores fans are female, 42.1% are male, with an average age of 39.0 years.
Discount stores fans show strongest brand affinity for Child (1.78×), Monarchy (1.51×), and Infant (1.79×) over the country average.
Discount stores fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Monarchy (1.51×), Infant (1.79×), Children's clothing (2.31×), and Household goods (2.83×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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