A data profile of the people who buy, follow and care about Health & wellness in Malaysia — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 4,063,154 people in Malaysia.
Health & wellness has an estimated audience of 4,063,154 people in Malaysia. 55.6% are female, 44.4% are male, average age 40.5. Top brand affinities: Organic food, Discount stores, Fast casual restaurants, First class travel, Plus-size clothing.
Top brand affinities include Organic food, Discount stores, Fast casual restaurants, with strongest over-indexing on Organic food (1.69× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Sports Activity.
The typical Health & wellness fan in Malaysia is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Organic food.
The key figures that characterise the Health & wellness profile in Malaysia.
55.6% are female, 44.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 40.5 |
| Estimated audience size | 4,063,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Health & wellness audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 1.93× | ||
| 02 | Permanent makeup | Beauty & Wellness | 1.93× | ||
| 03 | Diet food | Food & Beverages | 1.87× | ||
| 04 | Acupuncture | Health | 1.74× | ||
| 05 | Potato chip | Food & Beverages | 1.73× | ||
| 06 | Nail salon | Beauty & Wellness | 1.73× | ||
| 07 | Organic food | Food & Beverages | 1.69× | ||
| 08 | Child development | Business & Career | 1.67× | ||
| 09 | Natural foods | Food & Beverages | 1.65× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 1.62× | ||
| 11 | Mission: Impossible | Movies & TV | 1.62× | ||
| 12 | Swarovski | Fashion & Accessoires | 1.60× | ||
| 13 | Brunch | Food & Beverages | 1.58× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.56× | ||
| 15 | Plus-size clothing | Fashion & Accessoires | 1.56× | ||
| 16 | First class travel | Travel & Leisure | 1.55× | ||
| 17 | Discount stores | Shopping | 1.52× | ||
| 18 | Spanish cuisine | Food & Beverages | 1.51× | ||
| 19 | HVAC | Home & Garden | 1.51× | ||
| 20 | Cleanliness | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.26× | |
| Sports Activity | POWER | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Risk Appetite | THRILL | 0.93× | |
| DIY Mentality | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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