A data profile of the people who buy, follow and care about Health & wellness in Poland — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 4,164,375 people in Poland.
Health & wellness has an estimated audience of 4,164,375 people in Poland. 68.8% are female, 31.2% are male, average age 42.6. Top brand affinities: Love & Sex, BB cream, Skin care, Natural skin care, Anti-aging cream.
Top brand affinities include Love & Sex, BB cream, Skin care, with strongest over-indexing on Love & Sex (3.69× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
The typical Health & wellness fan in Poland is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Health & wellness profile in Poland.
68.8% are female, 31.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 42.6 |
| Estimated audience size | 4,164,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Health & wellness audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BB cream | Beauty & Wellness | 4.31× | ||
| 02 | High-net-worth individual | Business & Career | 3.86× | ||
| 03 | Love & Sex | Kids & Family | 3.69× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 2.87× | ||
| 05 | Mindfulness | Health | 2.53× | ||
| 06 | Impulse purchase | Shopping | 2.43× | ||
| 07 | Digital photography | Business & Career | 2.23× | ||
| 08 | Duolingo | Business & Career | 2.17× | ||
| 09 | Boxing | Sports | 2.14× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 2.12× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.98× | ||
| 12 | Bodybuilding | Sports | 1.98× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.90× | ||
| 14 | Skin care | Beauty & Wellness | 1.70× | ||
| 15 | Breaking news | Movies & TV | 1.58× | ||
| 16 | Streetwear | Fashion & Accessoires | 1.54× | ||
| 17 | Nike | Fashion & Accessoires | 1.53× | ||
| 18 | Yoga | Sports | 1.53× | ||
| 19 | Adventure travel | Travel & Leisure | 1.52× | ||
| 20 | Catering | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Luxury Orientation | PREMIUM | 1.46× | |
| Quality Awareness | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Tradition | CONSERVATISM | 0.85× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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