A data profile of the people who buy, follow and care about Yoga in Poland — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 2,755,999 people in Poland.
Yoga has an estimated audience of 2,755,999 people in Poland. 67.5% are female, 32.5% are male, average age 41.6. Top brand affinities: Agnieszka Maciąg, Skirt, Health & wellness, Healthy diet, Office 365.
Top brand affinities include Agnieszka Maciąg, Skirt, Health & wellness, with strongest over-indexing on Agnieszka Maciąg (2.12× the country average).
Demographically, the Yoga audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Yoga fan in Poland is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Agnieszka Maciąg.
The key figures that characterise the Yoga profile in Poland.
67.5% are female, 32.5% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 41.6 |
| Estimated audience size | 2,755,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Yoga audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Agnieszka Maciąg | Literature | 2.12× | ||
| 02 | Stretching | Sports | 1.73× | ||
| 03 | Child development | Business & Career | 1.68× | ||
| 04 | Shellac | Beauty & Wellness | 1.63× | ||
| 05 | Leggings | Fashion & Accessoires | 1.63× | ||
| 06 | Self-esteem | Health | 1.58× | ||
| 07 | Healthy diet | Health | 1.56× | ||
| 08 | Mentha | Food & Beverages | 1.56× | ||
| 09 | Pregnancy | Kids & Family | 1.55× | ||
| 10 | Natural foods | Food & Beverages | 1.55× | ||
| 11 | Health & wellness | Health | 1.53× | ||
| 12 | Meditation | Health | 1.53× | ||
| 13 | Bikini | Fashion & Accessoires | 1.53× | ||
| 14 | Brassiere | Food & Beverages | 1.53× | ||
| 15 | Makeup Tutorials | Beauty & Wellness | 1.53× | ||
| 16 | Impulse purchase | Shopping | 1.52× | ||
| 17 | Skirt | Fashion & Accessoires | 1.51× | ||
| 18 | Office 365 | Technology & Electronics | 1.51× | ||
| 19 | Kwestia Smaku | Food & Beverages | 1.51× | ||
| 20 | Cholesterol | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.28× | |
| Quality Awareness | PREMIUM | 1.17× | |
| Need for Security | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Urban Lifestyle | OPEN | 0.82× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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