A data profile of the people who buy, follow and care about Healthy diet in Poland — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 3,904,274 people in Poland.
Healthy diet has an estimated audience of 3,904,274 people in Poland. 72.5% are female, 27.5% are male, average age 42.5. Top brand affinities: Do it yourself (DIY), Organic food, Skin care, Veganism, Love & Sex.
Top brand affinities include Do it yourself (DIY), Organic food, Skin care, with strongest over-indexing on Do it yourself (DIY) (1.6× the country average).
Demographically, the Healthy diet audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
The typical Healthy diet fan in Poland is more female, around 42.5 years old, with strong Sustainability tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Healthy diet profile in Poland.
72.5% are female, 27.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 42.5 |
| Estimated audience size | 3,904,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Healthy diet audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BB cream | Beauty & Wellness | 3.80× | ||
| 02 | Love & Sex | Kids & Family | 3.18× | ||
| 03 | Kitchenware | Home & Garden | 2.65× | ||
| 04 | Impulse purchase | Shopping | 2.38× | ||
| 05 | Fast casual restaurants | Food & Beverages | 2.35× | ||
| 06 | Natural foods | Food & Beverages | 2.26× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 2.21× | ||
| 08 | Cholesterol | Food & Beverages | 2.20× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 2.09× | ||
| 10 | Natural skin care | Beauty & Wellness | 2.08× | ||
| 11 | Child care | Kids & Family | 2.05× | ||
| 12 | Starbucks | Food & Beverages | 1.99× | ||
| 13 | Veganism | Food & Beverages | 1.92× | ||
| 14 | Skin care | Beauty & Wellness | 1.87× | ||
| 15 | Organic food | Food & Beverages | 1.81× | ||
| 16 | Catering | Food & Beverages | 1.79× | ||
| 17 | Organic farming | Food & Beverages | 1.75× | ||
| 18 | Renovation | Home & Garden | 1.69× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 20 | Swimming | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.64× | |
| Healthy Lifestyle | BALANCE | 1.57× | |
| Family Orientation | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.94× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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