A data profile of the people who buy, follow and care about Starbucks in Poland — modelled from more than twelve digital signal sources. Starbucks has an estimated audience of 1,982,436 people in Poland.
Starbucks has an estimated audience of 1,982,436 people in Poland. 67.6% are female, 32.4% are male, average age 34.4. Top brand affinities: Rossmann, Food, Aldi, Castorama, Foodie.
Top brand affinities include Rossmann, Food, Aldi, with strongest over-indexing on Rossmann (2.89× the country average).
Demographically, the Starbucks audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Starbucks fan in Poland is more female, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
The key figures that characterise the Starbucks profile in Poland.
67.6% are female, 32.4% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 34.4 |
| Estimated audience size | 1,982,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Starbucks audience comes from Poland.
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 8.9% |
| China | 6.1% |
The strongest cross-interests of the Starbucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candy | Food & Beverages | 3.25× | ||
| 02 | Kitchen utensil | Home & Garden | 3.16× | ||
| 03 | Cookie | Food & Beverages | 3.12× | ||
| 04 | Foodie | Food & Beverages | 2.98× | ||
| 05 | Purchase discount | Shopping | 2.93× | ||
| 06 | Rossmann | Shopping | 2.89× | ||
| 07 | Confectionery | Food & Beverages | 2.62× | ||
| 08 | Organic product | Food & Beverages | 2.52× | ||
| 09 | Vegetarian cuisine | Food & Beverages | 2.32× | ||
| 10 | Aldi | Shopping | 2.31× | ||
| 11 | Child care | Kids & Family | 2.11× | ||
| 12 | Cake | Food & Beverages | 2.08× | ||
| 13 | Self-awareness | Health | 2.07× | ||
| 14 | Skin care | Beauty & Wellness | 2.01× | ||
| 15 | Healthy diet | Health | 1.99× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.69× | ||
| 17 | Food | Food & Beverages | 1.62× | ||
| 18 | Castorama | Shopping | 1.61× | ||
| 19 | Parenting | Kids & Family | 1.54× | ||
| 20 | Notino | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| Individualism | JOY | 1.28× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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