A data profile of the people who buy, follow and care about Catering in Poland — modelled from more than twelve digital signal sources. Catering has an estimated audience of 2,733,839 people in Poland.
Catering has an estimated audience of 2,733,839 people in Poland. 67.7% are female, 32.3% are male, average age 40.5. Top brand affinities: Fakt, Foodservice, Boutiques, Hotels, Onet Wiadomości.
Top brand affinities include Fakt, Foodservice, Boutiques, with strongest over-indexing on Fakt (1.51× the country average).
Demographically, the Catering audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Catering fan in Poland is more female, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Fakt.
The key figures that characterise the Catering profile in Poland.
67.7% are female, 32.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 40.5 |
| Estimated audience size | 2,733,839 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Catering audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 9.7% |
| Japan | 7.1% |
The strongest cross-interests of the Catering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foodservice | Food & Beverages | 4.93× | ||
| 02 | Healthy diet | Health | 1.79× | ||
| 03 | Carrefour | Shopping | 1.67× | ||
| 04 | Kitchen | Home & Garden | 1.65× | ||
| 05 | Itaka | Travel & Leisure | 1.62× | ||
| 06 | Ryanair | Travel & Leisure | 1.60× | ||
| 07 | Shopping malls | Shopping | 1.60× | ||
| 08 | Discount stores | Shopping | 1.60× | ||
| 09 | Boutiques | Fashion & Accessoires | 1.59× | ||
| 10 | Spas | Beauty & Wellness | 1.59× | ||
| 11 | Organic food | Food & Beverages | 1.58× | ||
| 12 | Dresses | Fashion & Accessoires | 1.57× | ||
| 13 | Hotels | Travel & Leisure | 1.56× | ||
| 14 | Medicine | Business & Career | 1.56× | ||
| 15 | Handbags | Fashion & Accessoires | 1.56× | ||
| 16 | Fragrances | Beauty & Wellness | 1.54× | ||
| 17 | Coupons | Shopping | 1.52× | ||
| 18 | Motherhood | Kids & Family | 1.52× | ||
| 19 | Fakt | News | 1.51× | ||
| 20 | Onet Wiadomości | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.71× | |
| Need for Security | CONSERVATISM | 1.71× | |
| Sustainability | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 1.00× | |
| Travelling | THRILL | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Catering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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